Why I Copy/Paste My Upwork Proposals

DISCLAIMER: This post may contain “affiliate” links to products and services I recommend. I’ll receive a small commission if you decide to purchase one of these products or services. I only recommend products I genuinely believe will help you in running your freelance business.

An astute Upworker posteth:

“I’m not sure why everyone says don’t use a generic letter, because my ‘generic’ letter works great. But when I start seeing examples of other people’s ‘generic’ letters, I start to understand. Boilerplate text is good to have and useful, and my generic letter is pretty successful. Yes, I do some personalization for each one. But the key is: is your generic letter any good? I get lots of responses to something I consider generic and not hurting for work, so we need to steer away from telling people they shouldn’t have a standard cover letter and work on telling them to write a GOOD standard cover letter that they can quickly edit for each job opportunity.”

Uh-oh!

As you know, I advise NOT copying and pasting the cover letter in your Upwork proposals (You can read my 7 best Upwork tips HERE). So, am I wrong? Did I just get “owned” by this astute Upworker?

No, no, no.

Details matter, my young (or old) padawan.

Clunking down the exact same letter for every job, with no regard for what a specific project is asking… you might as well take a whiz in 95 mph wind. You’re just effing yourself. Clients sense it immediately and they all say the same thing… they delete those proposals on the spot.

So, how does this guy get away with it?

Build a Profile That Ranks. Write Proposals That Get You Hired. Join 6,000 Other Upworkers Who’ve Boosted Their Results With This Template

Enter your information below and I’ll send you my training course, Upwork Essentials, free of charge. Inside, I’ll teach you the exclusive Rank and Relevance Framework, the template that’s helped 6,019 other students get clients, write proposals and build a sustainable Upwork and freelance business.

Because he takes the time to customize his.

That’s the balance. YOUR skills and qualifications are going to remain largely the same. Templating those makes sense. But, the needs of each project is different. The key hiring criteria each client signals in their job description is different.

That’s why the customization is critical.

That’s why knowing how to extract those key hiring criteria is critical.

And, why I teach “templating” instead of “copy/pasting”. Lesson 15 in my Freelancing on Upwork course teaches you the 3-part proposal template I’ve used for years and to get all my Upwork clients.

But really, it’s lessons 12-15 that are the “secret sauce” of bidding on jobs. Finding the best jobs with the best clients, uncovering each client’s key hiring criteria, THEN writing a proposal that addresses those criteria in compelling way.

You do that with every proposal…

No doubt in my mind you’re going to get hired. Maybe not the first time. Certainly not every time. But way more often than not. And, away you’ll go with your freelance career and building your freelance lifestyle.

In any case, you can enroll in the course on Udemy here: https://johnmorrisonline.com/upworkonudemy

Later,

John

P.S. If you prefer Skillshare, you can learn how to get free access to all my courses, including this one, here: https://johnmorrisonline.com/skillshare

Do you want high-paying freelance clients?

I’ll show you what I learned over the last 15 years about building a 100K freelance business from complete scratch. What I did to land projects with Inc. Magazine, Tim Ferris, Lewis Howes, Michael Hyatt and others. Just enter your email address in the box below and let’s get started:

Leave a Reply on Twitter

Due to excessive spam, I’ve disabled comments on my website. If you have a question or would like to leave a comment, don’t hesitate to contact me on Twitter.

You might also like

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Share on pinterest
Pinterest
John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secret to high-paying freelance clients?

Enter your email below and I’ll show how to charge more and build a 100K freelance business from scratch:

Clients Like:

Inc. Magazine Logo
Lewis Howes Logo
Ray Edwards Logo

WHAT OTHERS ARE SAYING

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!