Where I get all my high-end clients

This is something I yappity-yap about in my Premium Pricing for Freelancers course, but let me rap about it here a bit. Little back-story… I’ve been with one of my clients for… well, coming up on 12 years now. And they’re what I’d consider a high-end client.

A well-known tech company…

Who has 15 or so full-time employees on staff.

And pays me a hefty retainer each month.

They’ve also been the referral for many (but not all) of my other high-end clients. Inc. Magazine was one. Michael Hyatt another. Having worked with this particular client for so long… all the “trappings” and facade — all the things you think matter, but don’t — tend to get stripped away.

And, you get down to the bare bones of what it is they really want.

I’ve had more conversations about this with the CEO of the company than I can count.

It’s not just a cerebral thing. For him, it’s emotional. And, if you just think about it, it makes sense. He’s dealing with 15 or so other employees. Tens of thousands of customers. Vendors, service providers — his list of people he has to “manage” is virtually endless.

So, when he hires a specialist like me…

It makes sense that what he’s after more than anything else is simple…

Peace of mind.

Having just one thing he doesn’t have to worry about. He knows that I’ll handle it. And I don’t have to ask him 1,000 questions or get his approval for every little thing. In fact, usually, I tell him what he should be doing. In a world where everyone is tugging at you for your “decision” on 1,000 different things…

That is a breath of fresh air.

And, it’s why he has zero issue referring me to all this friends.

He knows they’re in good hands.

Anyway, I find it interesting because so much of what I see in the “freelance teacher” space is talent-based or some new whiz-bang piece of technology and so on. But, you have to always remember… there are living, breathing human beings on the other side of all this tech.

And when it comes to high-end clients, they’re a different breed.

Certainly they’re price-conscious, but it’s not their main concern.

Neither is talent. Often times, what they need is simple… they just need it done reliably and remarkably well. They want someone they can trust… not necessarily the “dopest” new this or that. It’s emotional, not cerebral.

Anyway, in the aforementioned Premium Pricing for Freelancers course, I show you how to structure your services to appeal emotionally to these kinds of high-end clients so you can charge significantly more for your services. Specifically, five tweaks you can make to call out and cater to high-end clients.

If nothing else, it’ll help you to crank up the perceived value of the services you offer…

In ways you’ve probably never thought of before.

As usual, because the course is up on Skillshare, you can get it essentially free. As a teacher there, they give me a special 1-month trial link to give to you (the normal trial is 7 days).

With the trial, you get full access to all 30,000+ courses.

And, if you cancel before the month is up, you never pay a penny.

Do, what you will with all that, but the special link is here: https://skl.sh/3rQ3EhP

Later,

John

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John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.

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75 SEO and website clients now. My income went from sub zero to over 6K just last month. Tracking 10K for next month. Seriously, you changed my life.

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By the way, just hit 95K for the year. I can’t thank you enough for everything you’ve taught me. You’ve changed my life. Thank you!

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I started this 3 days ago, following John’s suggestions, and I gained the Upwork Rising Talent badge in less than 2 days. I have a call with my first potential client tomorrow. Thanks, John!

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Jithin Veedu

John is the man! I followed his steps and I am flooded with interviews in a week. I got into two Talent clouds. The very next day, I got an invitation from the talent specialists from Upwork and a lot more. I wanna shout out, he is the best in this. Thanks John for helping me out!

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Divyendra Singh Jadoun

After viewing John’s course, I made an Upwork account and it got approved the same day. Amazingly, I got my first job the very same day, I couldn’t believe it, I thought maybe I got it by coincidence. Anyways I completed the job and received my first earnings. Then, after two days, I got another job and within a week I got 3 jobs and completed them successfully. All the things he says seem to be minute but have a very great impact on your freelancing career.

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Sarah Mui

I’ve been in an existential crisis for the last week about what the heck I’m doing as a business owner. Even though I’ve been a business for about a year, I’m constantly trying to think of how to prune and refine services. This was very personable and enjoyable to watch. Usually, business courses like this are dry and hard to get through…. repeating the same things over and over again. This was a breath of fresh air. THANK YOU.

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Waqas Abdul Majeed

I’ve definitely learnt so much in 2.5 hours than I’d learn watching different videos online on Youtube and reading tons of articles on the web. John has a natural way of teaching, where he is passionately diving in the topics and he makes it very easy to grasp — someone who wants you to really start running your business well by learning about the right tools and implement them in your online business. I will definitely share with many of the people I know who have been struggling for so long, I did find my answers and I’m sure will do too.

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Scott Plude

I have been following John Morris for several years now. His instruction ranges from beginner to advanced, to CEO-level guidance. I have referred friends and clients to John, and have encouraged my own daughter to pay attention to what he says. All of his teachings create wealth for me (and happiness for my clients!) I can’t speak highly enough about John, his name is well known in my home.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Mohamed Misrab

Misrab Mohamed

John has been the most important person in my freelance career ever since I started. Without him, I would have taken 10 or 20 years more to reach the position I am at now (Level 2 seller on Fiverr and Top Rated on Upwork).

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.