Ward, you were a little hard on the Beaver

I may have been a bit harsh in my last post:

These tech CEOs read a book on Steve Jobs and suddenly start prattling on about their vision as if they’re blessing you with some divine intervention from God himself…


Maybe a touch harsh.

Lezbehonest, though… it’s kinda true.

Some of the guys have good ideas. Most don’t. Almost all of them, though, think their “vision” is all that matters and that the rest of us just “don’t see it” — and they’re “ordaining” us with their wisdom.

Yeah okay.

Maybe it’s cause I’ve worked with so many of these big-name tech CEOs over the years that they all start to sound the same after awhile — like adults in the Peanuts cartoon: “Wah wah wah wah… wah wah.”


Anyway, I should step it back a bit because I’ve also worked with some amazing leaders and true visionaries — and guys and gals who are just straight up good peoples. Hell, I’ve been working with one for over 10 years!

One of the “goodest” dudes I know.

And see, THAT is the thing.

That’s why I’m willing to take on these kinds of clients — even though, I know 9/10 they’re going to be complete d-bags or just not as good at what they do as they say they are.

I’m even willing to eat s***…

And do jobs that are “beneath me”.

Get paid way less than I deserve starting out…

And on and on.

Because, 1 or 2 of *these* kinds of clients can be all you need. They can feed your family, send you on vacations, pay off all your debt, buy you a bunch cool gadgets and nice things, put your kids through college.

They’re also the perfect way to “pandemic proof” your career.

Because they actually know what they’re doing…

And have more work than you could ever handle.

And, know how to grow during recessions… instead of falling to pieces.

That’s why I generally don’t take “regular” clients.

I look for the big companies and big names — and, I’ll put up with their prattling on about their “vision”… IF a) they’re a good person and not some shady f*** and 2) it’s the right fit… for BOTH sides.

The trick, of course, is getting them to hire you.

And, frankly, there’s lots of ways to do it.

In fact, next month… I’ll be releasing a new course that’s all about cold emailing. Doesn’t sound glamorous, but it’s right up there in terms of the *easiest* ways to find and get hired by high-end clients.

These cream of the crop clients.

(I say right up there because there’s another strategy I use that’s right there, as well… it’s toss-up between the two. But, I’m still deciding whether I even want to share it or not. If/until I do, this cold email thing is the closest to a “sure thing” I teach.)

But, before you can do all that…

You have to have your offer down right.

An offer that appeals specifically to high-end clients. All the marketing in the world won’t matter if you don’t have your offer right. And, that’s what I teach you in my Premium Pricing for Freelancers course.

How to *nail* a high-end offer.

One that’s too good to refuse for high-end clients.

In particular, I show you the “magic bullet” shortcut I use… I’d bet with just this one technique, you could identify the perfect high-end offer for your niche in 10 minutes. In fact, you probably already know what it is…

Just didn’t realize YOU could do it.

Anyway, that’s one of the many things you’ll learn in the course.

Here’s a few more:

  • The “Microsoft Method” for finding premium clients. You can go on Google right now and find a nearly endless list of premium clients with this method — and yet, almost no one does it. I’ll show you how.
  • If you’re a web developer, a red-hot service you can start offering now and immediately start charging premium prices for.
  • A clever way to use your competitors testimonials to sell YOUR services.
  • The “non-sensical” reason premium clients *want* to pay more for your services and how to package and present yours to attract these kinds of clients.
  • The marquee difference between a regular, ho-hum service and a premium service — this one simple criteria can turn almost any deliverable into a high-end service.
  • Three questions you must be able to answer in order to charge premium prices.
  • The old-school automation software that can help you zero in on the premium clients desperate for good freelancers… that are all around you.
  • If you’re a writer, I’ll show you a service one of my clients recently paid $15,000 for (zero promises that you can charge the same, but it’s a great example of how to take a regular service and turn it into a premium one).
  • The ugly, 90s-era website where you can find a nearly endless supply of premium clients.
  • A simple packaging mistake that makes clients immediately overlook your services and how to re-configure what you offer to stand out and make clients pay attention to you.

If that intrigues you, you can get access to the course here (including a free option):

If you’re satisfied with clients who are hyper-focused on cost and obsess over every hour and every penny, this won’t be for you. But, if you wanna go big and start landing the big fish, this is the course to show you how.

Anyhoo, up to you.

I can lead a horse to water…



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

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