Walmart and the most important freelancing skill you can learn

DISCLAIMER: This post may contain “affiliate” links to products and services I recommend. I’ll receive a small commission if you decide to purchase one of these products or services. I only recommend products I genuinely believe will help you in running your freelance business.

Sam Walton started in the first Walmart in Rogers, Arkansas.

If you look, today, the population is about 66,000… but back then it was just 5,700. And, he did this despite the prevailing wisdom at the time that a mass retailer needed to be started in a big city, otherwise it would fail.

But, Walton actually listened to his customers.

He knew that consumers in rural areas often bought in larger quantities because they had larger families and took fewer trips to the store. The result is, of course, the largest retailer on the planet, today.

Listening to your customers/clients is important.

But, that’s often not the road-block.

Let me give you another example.

Back in the early 2000s, about 3-4 years before Groupon launched, I was just getting into web development, but still working my old job at a local pizza chain in Iowa. And, I had this idea.

I noticed how effective coupons were at getting customers in the door.

And, I’d built a coupon membership site for the company I worked at. We advertised in on the local radio and built up a membership of about 500 people. Which, for that town, was about 5% of the population.

And, once a week or so, we’d send out a new coupon.

And, it’d bring people just flooding in.

It was kinda crazy how well it worked.

Anyway, after a few times of doing this, I thought “I could do this for all the local businesses around here.” And, I started building a whole new website that I’d planned on pitching to those companies.

I never finished it.

Doubt started to creep in.

There were a few technical problems I had to figure out.

And, eventually, I just gave up on it.

Imagine my horror a few years later when Groupon blew up. I thought of that first! But, they executed on it. And, that’s the lesson, today. Ideas are a dime a dozen. Listening to your clients is great.

Coming up with new insights and ideas… awesome.

But, it’s doing it that actually matters.

And, quite often, that comes down to trusting your gut.

Imagine if Sam Walton, knowing everything he knew about rural America’s buying behavior, had decided to ignore his gut and just go with the prevailing wisdom. Would Walmart even exist, today?

We’ll never know.

Because he did and it does.

Anyway, this is the most important thing you can learn how to do as a freelancer… hone your instincts and learn to trust them. And, you do that by getting out of your head, trying new ideas and letting the chips fall where they may.

Not being afraid to fail. Not substituting other people’s thinking for your own. Sure, learn from others. But, always, trust your thinking over theirs until you’re proven wrong by your own action. Then, adjust.

Do that… and eventually, you’ll figure one thing out.

Then another.

And another.

And, before you know it, you’ll have a whole system for getting clients, delivering, repeat business, referrals, all of it. That’s what I did starting 15 years ago… and what’s lead me to where I am, today.

Having worked on projects for people like Tim Ferriss…

And, Inc. Magazine.

And, dozens of others.

In any case, if you want a jump-start and want to fast-track that learning curve by learning what I picked up over all those years and experiences, check out my Beginner’s Guide to Freelance course.

All the details on the course and how to get free access are here: http://johnmorrisonline.com/freelance

Later,

John

You might also like

Do you want more freelance clients?

I’ll show you what I learned over the last 15 years to grind out (from absolute scratch) a backlog of new clients wanting to hire you. Who your best client prospect are, what services you should be offering them, where to find them and more. Just enter your email address in the box below and let’s get started:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Share on pinterest
Pinterest
John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Do you want more freelance clients?

Enter your email below to get started building your system for consistently bringing in new freelance clients:

WHAT OTHERS ARE SAYING

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Close Menu