Total domination of your clients

She was terrified to f*** with me.

Vulgar maybe, but that was just the truth of it. And, it wasn’t because I’m a big ogre of a man. It was because of my huge… audience. 😉 She was a client of mine several years back and we’d had a falling out.

I’d caught her talkin’ sh** in an email.

And, of course, the thing we were at odds over… she was wrong on.

But, clients often think they know everything… or they can treat you like dog crap just because they’re paying you. I’ve always had a “burn the bridges” mentality when it came to that. I’d go broke before I let a client play me like that.

That’s just how I roll.

I’ve been broke.

It doesn’t scare me.

Now, she had a big audience herself. She was pretty well-known online. So, when I wrote my curt email ending the relationship and explaining in no uncertain terms exactly WHY I was doing it…

I half-expected her to come after me.

Honestly, I kinda wanted it.

I was ready for war! Haha.

Again, that’s just how my mind works.

But, she didn’t. Not a peep. In fact, she contacted me about 6 months later on Twitter all but begging me to come back and work with her. Of course, I said no. Fool me once… but, it was an interesting lesson for me.

Because, I had figured out WHY she didn’t come at me.

She wanted to, apparently… but was worried.

Because my online audience was bigger than hers.

And, she didn’t want to get into a big battle online — that she might lose.

Especially since she’d realized she was wrong about the whole thing (which was why she begged me to come back). In any case, that’s one of the many side benefits of building your own audience as a freelancer.

It’s not just how much easier you’ll land clients.

Or that you’ll land higher quality clients.

Or, that they’ll value your ideas and opinions more.

They also won’t want to f*** with you. And, THAT… might be worth more than all the other benefits combined.

Anyhoo, I show you how to build this kind of “don’t eff with me” audience *specifically for use as a freelancer* in my AM2 Protocol course. You can learn more about it here:

BTW, a version of this course is also on Skillshare (as you’ll see on the above page). It’s named different (Turn Content Into Clients) because Skillshare is strict about their guidelines there, but it’s the same course.

So, if you want it there… that’s an option.

All the links and info are the link above.



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.