Question:
“What are you doing TODAY to market your freelance business?”
If you can’t answer…
Or, the answer is a little vague…
Or, something you’re still figuring out…
Whatever income woes you might be experiencing, I can point you to the culprit. The reality is: no marketing = no business. This is the simplest, yet most effective, “freelance marketing” advice I can give you:
Do it daily.
Let me give you an example…
People often get horrified when they find out that I mail my mailing list on a daily basis. Sure, I miss some days here and there, but it’s not intentional. And on the whole… I probably send 330-340 emails in a 365-day year.
It’s a LOT…
To most people.
And, they always ask:
“Don’t people get annoyed?”
“Aren’t you gonna burn out your list?”
“You must get a lot of unsubscribes?”
And, my answer is always the same: I don’t know, probably. But, since I started mailing daily, my business has grown over 500%. And, it’s directly attributable to switching to sending daily emails.
So, theoretically, you might be right…
But, practically, no way in hell I’d ever go back.
But, here’s the real kicker…
For the first few years I did this, I was awful at it. I go back and look at some of those emails and cringe. They’re awful. Even today, I’m not some genius copywriter or marketer. I’m always learning and trying to get better.
But, through all that… the business just keeps growing.
Not because I’m a genius…
Not because I have it all figured out…
Not because I’m this super charismatic marketer…
Nope.
It’s because I show up… every day.
That’s it.
Now, yes. Over the years, I’ve developed a system for doing this to maximize my reach and influence as much as possible. To reach the widest possible audience and, more importantly, to actually sell my s!@#.
So, I get the most out of everything I do.
And, that’s one of the things I teach you in my Beginner’s Guide to Freelance course… how to build out a reliable online system for getting new clients, delivering like a pro and getting repeat business and referrals.
It’s the hard-learned lessons from 15 years as a freelancer.
Anyway, if you wanna learn those lessons, you can get access to the course for nothing over on Skillshare. All the details on how to do that are here: https://johnmorrisonline.com/skillshare
Later,
John
