The WORST freelancing advice

Of all the freelancing advice I hear the Instagurus throw around, this is by far the worst and most devasating. If you’ve ever heard this or worse believed it, go get a scrub brush and scour this out of your mind forever. It, without question, is hurting your business and costing you clients:

“Freelancing is a numbers game”

The idea being you just have to blast your name and your pitch out to as many people as possible and eventually you’ll get some clients trickling in. And that’s exactly what happens.

Instead of a fire hose of new clients banging down your door…

It’s a trickle of the worst kind of clients.

Funny enough, even in established industries, this kind of anti-thinking is prevalent. When my older brother got into insurance, they had a bunch of these they had him do.

He wrote a letter to everyone he knew.

300+ letters.

Not a single client.

They had him go around his neighborhood and put door hangers on every house. 500-1,000 houses. Not a single client. He’d go to parking lots and put flyers on cars. Nothing.

He even put  up a big billboard with thousand of cars passing it everyday.


So, it blows their mind when I tell freelancers that I have students that get conversion rates as high as 60%, 75% and higher. How? They’re not bidding on 100 projects or contacting 1,000 potentical clients.

They’re going after 2 or 3.

That they’ve researched heavily.

That they know inside and out.

That are a perfect fit and they truly believe they can help.

Quality > quantity. Who you target matters. Where you put up your profile matters. What you write in your bio/letter/billboard/whatever matters. What you put in your proposal matters.

And when you focus on those things.

On figuring out who your ideal clients are, the exact right services to offer them, what is the best price to charge, what to say to truly reach them, connnect with them and motivate them to want to work with you…

The “numbers” get silly.

In any case, this is the crux of what I teach in my course, Freelancing 101: What Services to Offer. How to pick, package and price your services based on real-world data so you KNOW you have a winner.

No guessing.

No hoping.

Research, data, results.

Anyway, you can get access to the course for free over on Skillshare. All the details on the course and how to get access are here:



P.S. If you do have more questions about the Skillshare offer, I created a page with all the details here: Should answer any questions  you’ve got.

Do you want high-paying freelance clients?

I’ll show you what I learned over the last 15 years about building a 100K freelance business from complete scratch. What I did to land projects with Inc. Magazine, Tim Ferris, Lewis Howes, Michael Hyatt and others. Just enter your email address in the box below and let’s get started:

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secret to high-paying freelance clients?

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Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”