The stupidity of being an Instagram influencer

I know this chica.

She’s one of those Instagram “influencers”. She has over 45,000 followers on her Instagram. And, she makes exactly ZERO from her account. And, believe me, she WANTS to. But every time she tries to “monetize” it, her fans mutiny, she freaks out and she stops.

I always wonder… what the hell is the point?

Even more…

I often get these YouTube losers… who seem to know it all when it comes to YouTube, but don’t actually upload video themselves. They’ll give me their “expert” advice that selling my products and services in every video is killing my views and costing me muney.


Quite the opposite, poncho.

Today, we have this weird thing where people get caught up in vanity metrics and they assess someone’s success based on it. Yet, I know a number of those popular “influencers” and they aren’t exactly raking it in. And, they’d trade followers and “views” for actual 1s and 0s in a heartbeat.

Anyway, that’s the difference in the “content marketing” strategy I teach.

It’s not about pumping up fake stats that don’t pay the bills.

It’s about that fine line…

Creating content that plays well enough on these platforms (because it’s not just hard-core sales pitches)… but actually moves the needle. Not this silly idea people have: “If I give a bunch of value, people will like me enough and buy my stuff.”

News flash.

It doesn’t work that way.

Most people will keep taking from you as long as you keep giving them free stuff.

Then whine and cry if you DARE try to “monetize” what you do.

Anyway, in Lesson 4 of my AM2 Protocol course, I teach you the #1 thing you must do in your content to turn it into content that sells. You can’t just paste a link at the bottom and hope that’ll work. That lesson talks about how to guarantee your content is always unique. But, the strategy I teach is also how you strategically move people toward feeling comfortable buying from you.

Without just blatantly pitching them.

And, in today’s socially-driven world, there’s a simple way to do it.

Where you slowly break them down in post after post…

Until they are finally ready and pull the trigger.

And yeah, I’ve done it (a couple times) in this email.

Maybe you can spot it and don’t need the lesson.

But, if you just want the answer, you can grab a copy of the course here:



P.S. No, it’s none of the things you’re probably thinking it is like value, curiosity, “open loops”, stories or any of that stuff. That’s all good stuff, but doesn’t matter if you’re not doing what I teach you in that lesson.

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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