The stupidity of being an Instagram influencer

I know this chica.

She’s one of those Instagram “influencers”. She has over 45,000 followers on her Instagram. And, she makes exactly ZERO from her account. And, believe me, she WANTS to. But every time she tries to “monetize” it, her fans mutiny, she freaks out and she stops.

I always wonder… what the hell is the point?

Even more…

I often get these YouTube losers… who seem to know it all when it comes to YouTube, but don’t actually upload video themselves. They’ll give me their “expert” advice that selling my products and services in every video is killing my views and costing me muney.


Quite the opposite, poncho.

Today, we have this weird thing where people get caught up in vanity metrics and they assess someone’s success based on it. Yet, I know a number of those popular “influencers” and they aren’t exactly raking it in. And, they’d trade followers and “views” for actual 1s and 0s in a heartbeat.

Anyway, that’s the difference in the “content marketing” strategy I teach.

It’s not about pumping up fake stats that don’t pay the bills.

It’s about that fine line…

Creating content that plays well enough on these platforms (because it’s not just hard-core sales pitches)… but actually moves the needle. Not this silly idea people have: “If I give a bunch of value, people will like me enough and buy my stuff.”

News flash.

It doesn’t work that way.

Most people will keep taking from you as long as you keep giving them free stuff.

Then whine and cry if you DARE try to “monetize” what you do.

Anyway, in Lesson 4 of my AM2 Protocol course, I teach you the #1 thing you must do in your content to turn it into content that sells. You can’t just paste a link at the bottom and hope that’ll work. That lesson talks about how to guarantee your content is always unique. But, the strategy I teach is also how you strategically move people toward feeling comfortable buying from you.

Without just blatantly pitching them.

And, in today’s socially-driven world, there’s a simple way to do it.

Where you slowly break them down in post after post…

Until they are finally ready and pull the trigger.

And yeah, I’ve done it (a couple times) in this email.

Maybe you can spot it and don’t need the lesson.

But, if you just want the answer, you can grab a copy of the course here:



P.S. No, it’s none of the things you’re probably thinking it is like value, curiosity, “open loops”, stories or any of that stuff. That’s all good stuff, but doesn’t matter if you’re not doing what I teach you in that lesson.

Copyright © Idea Engine LLC, All rights reserved. You are receiving this email because you opted in at,

Our mailing address is:

You might also like

Real-world alchemy

Question: what’s a simple way to pandemic proof your business? Or what about the next recession? There’s always one around the corner for one reason

Read More »


That’s been the top, so far. The highest I’ve hit on Skillshare. And that IS just Skillshare. Doesn’t count Udemy, sales on my own website,

Read More »
Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on pinterest
John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secrets to high-paying freelance clients

What makes clients willing to pay $5,000, $10,000 even $20,000 and up for your services? Download and install my mobile app and I’ll show you. It’s free. Just click the button below:

Clients Like:

Inc. Magazine Logo
Lewis Howes Logo
Ray Edwards Logo


Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.