The purple cow principle

Lewis Howes mastered this.

I first met him at an internet marketing conference around 2011, 2012. Everybody kept calling him the “salsa dancing” guy.

“Have you met the salsa dancing guy?”

“You should meet Lewis, the salsa dancing guy?”

“Did you know Lewis also salsa dances?”

Yeah no… I’ve only heard it about 700 times today… thanks! Not gonna lie, my curmudgeonly self found it annoying. Buuut… I had to admit it worked for him. At that time, he was one of the lesser known online marketers.

Yet, everyone was talking about him.

They were fascinated by his salsa dancing.

Later that night, when I was hanging out with him at the bar, everybody that talked to him… it’s the first thing they asked about. “You really salsa dance? How’d you get into it? How hard is it to learn?”

Now, it might sound stupid…

But, it worked.

And, he parlayed that attention into an incredibly successful career. Since then, he’s been on Ellen several times… he interviewed Kobe freakin’ Bryant (RIP) on his podcast for God’s sake.

And, of course, he makes bank as a result.

A little later on, he hired me to work on a site of his and I got to talk to him a little more and found out… this was all on purpose. I mean… he liked salsa dancing, but there’s was strategy behind it.

It was a way for him to stand out…

That was completely unique…

And, got everyone talking about him.

Just like Seth Godin’s “purple cow” analogy. If you were driving along the countryside and suddenly saw a purple cow… not only would you stop immediately to check it out, but you’d tell everyone you knew about it.

And, that’s what business people need to do.

Create “purple cow’s” in their business.

Things people can’t help talk about.

As weird as it is, Lewis’ was salsa dancing.

Anyway, this is the power behind my Cold Email Method. Lots of people send cold emails. You probably even get some. And they all pretty much look the same, say the same things and scream “automated” to you.

And, they probably go straight to the trash bin.

But, the method I teach is completely different. The emails you send are completely unique and don’t just stand out like a purple cow, but cut straight to the core emotions of your prospect… so, they have *impact*.

And, THAT is rare.

That’s why many of the students who use my method report near-100% open rates and stupid high conversion rates. Regardless of whether they respond or hire you, the emails you send will hit prospects between the eyes.

And stick with them.

I’ve even had clients come back to me 6 months later and hire me because, according to them, they couldn’t stop thinking about what I said in my email. You start doing enough of that and you’re going to win clients.

It’s just a numbers game at that point.

Anyway, the method is quick to learn. Total runtime of the course is a little over an hour and you can start emailing right away. Who knows… you may even land your first client tonight. That’s how immediate this can be.

No guarantees…

But, it happens a lot.

As you know by now, the course is up on Skillshare to give everyone regardless of your financial situation a crack at it. But, that time is winding down. I’m taking it off Skillshare at the end of April (less than a week away).

At which point I’ll sell it on my site for around $100 or so.

So, if you want to learn the method before you have to fork over that chunk of change, then it’s getting down to crunch time. Anyway, link to the course is here: https://myjohn.us/coldemail.

If you’re a Skillshare member, that’ll take you right into the course.

If you’re not, that’ll trigger a 14-day trial where you get unfettered access to every course on the site, including mine above. No obligations, cancel anytime. And, if you cancel before the 14 days is up, you never pay a penny.

Few hoops to jump through…

But might we worth it to you.

In any case, link again is here: https://myjohn.us/coldemail.

Later,

John

P.S. If you’re a Patron of mine on Patreon, I’ll be uploading the course there soon, so sit tight. If you’re not a Patron you’d like to learn more about my Patreon deal, go here: https://myjohn.us/patreon.

Join 7,700 Other Freelancers Who've Built Thriving Freelance Businesses

Over 7,700 other freelancers have started thriving freelance businesses using the information on this blog. Are you next? Subscribe below to get notified whenever a new article is posted and create your own success story:

You might also like

Facebook
Twitter
LinkedIn
Reddit
Pinterest
John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join 7,700 Other Freelancers Who've Built Thriving Freelance Businesses

Over 7,700 other freelancers have started thriving freelance businesses using the information on this blog. Are you next? Subscribe below to get notified whenever a new article is posted and create your own success story:

Success Stories

Ready to add your name here?

Tim Covello

Tim Covello

75 SEO and website clients now. My income went from sub zero to over 6K just last month. Tracking 10K for next month. Seriously, you changed my life.

Michael Phoenix

Michael Phoenix

By the way, just hit 95K for the year. I can’t thank you enough for everything you’ve taught me. You’ve changed my life. Thank you!

Stephanie Korski

Stephanie Korski

I started this 3 days ago, following John’s suggestions, and I gained the Upwork Rising Talent badge in less than 2 days. I have a call with my first potential client tomorrow. Thanks, John!

Jithin Veedu

Jithin Veedu

John is the man! I followed his steps and I am flooded with interviews in a week. I got into two Talent clouds. The very next day, I got an invitation from the talent specialists from Upwork and a lot more. I wanna shout out, he is the best in this. Thanks John for helping me out!

Divyendra Singh Jadoun

Divyendra Singh Jadoun

After viewing John’s course, I made an Upwork account and it got approved the same day. Amazingly, I got my first job the very same day, I couldn’t believe it, I thought maybe I got it by coincidence. Anyways I completed the job and received my first earnings. Then, after two days, I got another job and within a week I got 3 jobs and completed them successfully. All the things he says seem to be minute but have a very great impact on your freelancing career.

Sarah Mui

Sarah Mui

I’ve been in an existential crisis for the last week about what the heck I’m doing as a business owner. Even though I’ve been a business for about a year, I’m constantly trying to think of how to prune and refine services. This was very personable and enjoyable to watch. Usually, business courses like this are dry and hard to get through…. repeating the same things over and over again. This was a breath of fresh air. THANK YOU.

Waqas Abdul Majeed

Waqas Abdul Majeed

I’ve definitely learnt so much in 2.5 hours than I’d learn watching different videos online on Youtube and reading tons of articles on the web. John has a natural way of teaching, where he is passionately diving in the topics and he makes it very easy to grasp — someone who wants you to really start running your business well by learning about the right tools and implement them in your online business. I will definitely share with many of the people I know who have been struggling for so long, I did find my answers and I’m sure will do too.

Scott Plude

Scott Plude

I have been following John Morris for several years now. His instruction ranges from beginner to advanced, to CEO-level guidance. I have referred friends and clients to John, and have encouraged my own daughter to pay attention to what he says. All of his teachings create wealth for me (and happiness for my clients!) I can’t speak highly enough about John, his name is well known in my home.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Mohamed Misrab

Misrab Mohamed

John has been the most important person in my freelance career ever since I started. Without him, I would have taken 10 or 20 years more to reach the position I am at now (Level 2 seller on Fiverr and Top Rated on Upwork).

Join 7,700 Other Freelancers Who've Built Thriving Freelance Businesses

Over 7,700 other freelancers have started thriving freelance businesses using the information on this blog. Are you next? Subscribe below to get notified whenever a new article is posted and create your own success story: