The perfect freelance service to offer clients

The offer is crucial.

You can do everything else right, as a freelancer, but if you screw up the offer, you’ll have a miserable time getting clients because they simply don’t want what you have.

This is why I rag on the “generalist” web developer approach so much.

Most FREELANCE clients don’t want that. If they did, they’d hire an employee. They want a specialist to build them XYZ thing. That change in offer, alone, has helped 100s of freelancers I’ve taught.

Here’s a perfect example.

After I built Platform University for Michael Hyatt, I started to get a bunch of people contacting me to build them something similar. So, eventually, I added an official service to my services page called a “Clone”.

And, I sold a ton of these things.

In fact, these were the easiest money I made in my entire career. I had all the code already. So, they only took me a couple days to build. And, people were paying 3K+ for them (and, telling me I should charge MORE).

But, before I built that site for Michael…

I never would have thought of “Clone” as a service anyone would want. Nobody probably would have. But, at that moment in time, it was the perfect offer to a specific group of people.

And, I capitalized.

That’s how powerful “the right offer to the right people at the right time” is.

It will make or break you as a freelancer.

So, don’t just slap up some services you “think” people will want.

Research it.

Think about it.

Spend time on it.

Learnt the skill of crafting compelling offers.

It makes the rest of  your marketing way easier.

And, it will pay big dividends when you get it right.

Of course, one of the big things people ask me when I bring this up is “How?” How do I craft an offer? What do I research? What things am I looking for? How do I know when I’ve got it right?

There’s a litmus test I use.

A way to know when you have the perfect offer.

I used it as a freelancer.

I use it as a teacher.

It’s THE thing I use to decide what to offer and when… even now.

In any case, I teach you what it is and how to apply to your freelance services about 2 minutes into Lesson 3 in my Beginner’s Guide to Freelance course. If you wanna make sure you’re always hitting your freelance offers just right, give it a watch.

You can start taking the course on my free tutorial site here: https://johnsfreetuts.com/freelance

Later,

John

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.

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John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.

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Tim Covello

Tim Covello

75 SEO and website clients now. My income went from sub zero to over 6K just last month. Tracking 10K for next month. Seriously, you changed my life.

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Michael Phoenix

By the way, just hit 95K for the year. I can’t thank you enough for everything you’ve taught me. You’ve changed my life. Thank you!

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Stephanie Korski

I started this 3 days ago, following John’s suggestions, and I gained the Upwork Rising Talent badge in less than 2 days. I have a call with my first potential client tomorrow. Thanks, John!

Jithin Veedu

Jithin Veedu

John is the man! I followed his steps and I am flooded with interviews in a week. I got into two Talent clouds. The very next day, I got an invitation from the talent specialists from Upwork and a lot more. I wanna shout out, he is the best in this. Thanks John for helping me out!

Divyendra Singh Jadoun

Divyendra Singh Jadoun

After viewing John’s course, I made an Upwork account and it got approved the same day. Amazingly, I got my first job the very same day, I couldn’t believe it, I thought maybe I got it by coincidence. Anyways I completed the job and received my first earnings. Then, after two days, I got another job and within a week I got 3 jobs and completed them successfully. All the things he says seem to be minute but have a very great impact on your freelancing career.

Sarah Mui

Sarah Mui

I’ve been in an existential crisis for the last week about what the heck I’m doing as a business owner. Even though I’ve been a business for about a year, I’m constantly trying to think of how to prune and refine services. This was very personable and enjoyable to watch. Usually, business courses like this are dry and hard to get through…. repeating the same things over and over again. This was a breath of fresh air. THANK YOU.

Waqas Abdul Majeed

Waqas Abdul Majeed

I’ve definitely learnt so much in 2.5 hours than I’d learn watching different videos online on Youtube and reading tons of articles on the web. John has a natural way of teaching, where he is passionately diving in the topics and he makes it very easy to grasp — someone who wants you to really start running your business well by learning about the right tools and implement them in your online business. I will definitely share with many of the people I know who have been struggling for so long, I did find my answers and I’m sure will do too.

Scott Plude

Scott Plude

I have been following John Morris for several years now. His instruction ranges from beginner to advanced, to CEO-level guidance. I have referred friends and clients to John, and have encouraged my own daughter to pay attention to what he says. All of his teachings create wealth for me (and happiness for my clients!) I can’t speak highly enough about John, his name is well known in my home.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Mohamed Misrab

Misrab Mohamed

John has been the most important person in my freelance career ever since I started. Without him, I would have taken 10 or 20 years more to reach the position I am at now (Level 2 seller on Fiverr and Top Rated on Upwork).

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.