The perfect freelance service to offer clients

DISCLAIMER: This post may contain “affiliate” links to products and services I recommend. I’ll receive a small commission if you decide to purchase one of these products or services. I only recommend products I genuinely believe will help you in running your freelance business.

The offer is crucial.

You can do everything else right, as a freelancer, but if you screw up the offer, you’ll have a miserable time getting clients because they simply don’t want what you have.

This is why I rag on the “generalist” web developer approach so much.

Most FREELANCE clients don’t want that. If they did, they’d hire an employee. They want a specialist to build them XYZ thing. That change in offer, alone, has helped 100s of freelancers I’ve taught.

Here’s a perfect example.

After I built Platform University for Michael Hyatt, I started to get a bunch of people contacting me to build them something similar. So, eventually, I added an official service to my services page called a “Clone”.

And, I sold a ton of these things.

In fact, these were the easiest money I made in my entire career. I had all the code already. So, they only took me a couple days to build. And, people were paying 3K+ for them (and, telling me I should charge MORE).

But, before I built that site for Michael…

I never would have thought of “Clone” as a service anyone would want. Nobody probably would have. But, at that moment in time, it was the perfect offer to a specific group of people.

And, I capitalized.

That’s how powerful “the right offer to the right people at the right time” is.

It will make or break you as a freelancer.

So, don’t just slap up some services you “think” people will want.

Research it.

Think about it.

Spend time on it.

Learnt the skill of crafting compelling offers.

It makes the rest of  your marketing way easier.

And, it will pay big dividends when you get it right.

Of course, one of the big things people ask me when I bring this up is “How?” How do I craft an offer? What do I research? What things am I looking for? How do I know when I’ve got it right?

There’s a litmus test I use.

A way to know when you have the perfect offer.

I used it as a freelancer.

I use it as a teacher.

It’s THE thing I use to decide what to offer and when… even now.

In any case, I teach you what it is and how to apply to your freelance services about 2 minutes into Lesson 3 in my Beginner’s Guide to Freelance course. If you wanna make sure you’re always hitting your freelance offers just right, give it a watch.

You can start taking the course on my free tutorial site here: https://johnsfreetuts.com/freelance

Later,

John​​​​​​​

Do you want high-paying freelance clients?

I’ll show you what I learned over the last 15 years about building a 100K freelance business from complete scratch. What I did to land projects with Inc. Magazine, Tim Ferris, Lewis Howes, Michael Hyatt and others. Just enter your email address in the box below and let’s get started:

Leave a Reply on Twitter

Due to excessive spam, I’ve disabled comments on my website. If you have a question or would like to leave a comment, don’t hesitate to contact me on Twitter.

You might also like

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Share on pinterest
Pinterest
John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secret to high-paying freelance clients?

Enter your email below and I’ll show how to charge more and build a 100K freelance business from scratch:

Clients Like:

Inc. Magazine Logo
Lewis Howes Logo
Ray Edwards Logo

WHAT OTHERS ARE SAYING

Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.