The offer is crucial.
You can do everything else right, as a freelancer, but if you screw up the offer, you’ll have a miserable time getting clients because they simply don’t want what you have.
This is why I rag on the “generalist” web developer approach so much.
Most FREELANCE clients don’t want that. If they did, they’d hire an employee. They want a specialist to build them XYZ thing. That change in offer, alone, has helped 100s of freelancers I’ve taught.
Here’s a perfect example.
After I built Platform University for Michael Hyatt, I started to get a bunch of people contacting me to build them something similar. So, eventually, I added an official service to my services page called a “Clone”.
And, I sold a ton of these things.
In fact, these were the easiest money I made in my entire career. I had all the code already. So, they only took me a couple days to build. And, people were paying 3K+ for them (and, telling me I should charge MORE).
But, before I built that site for Michael…
I never would have thought of “Clone” as a service anyone would want. Nobody probably would have. But, at that moment in time, it was the perfect offer to a specific group of people.
And, I capitalized.
That’s how powerful “the right offer to the right people at the right time” is.
It will make or break you as a freelancer.
So, don’t just slap up some services you “think” people will want.
Think about it.
Spend time on it.
Learnt the skill of crafting compelling offers.
It makes the rest of your marketing way easier.
And, it will pay big dividends when you get it right.
Of course, one of the big things people ask me when I bring this up is “How?” How do I craft an offer? What do I research? What things am I looking for? How do I know when I’ve got it right?
There’s a litmus test I use.
A way to know when you have the perfect offer.
I used it as a freelancer.
I use it as a teacher.
It’s THE thing I use to decide what to offer and when… even now.
In any case, I teach you what it is and how to apply to your freelance services about 2 minutes into Lesson 3 in my Beginner’s Guide to Freelance course. If you wanna make sure you’re always hitting your freelance offers just right, give it a watch.
You can start taking the course on my free tutorial site here: https://johnsfreetuts.com/freelance