The one thing your Upwork profile overview MUST have

There’s actually three.

And, an exact order to put them in.

But, THIS is definitely the most important.

Thing is…

Most clients on Upwork aren’t looking at just YOUR proposal or profile. I mean, you’ve seen this. There’s often 20, 30 or even more proposals on any good job on Upwork. So, they’re sifting through dozens of freelancers.

And, it’s silly to think they’re doing some kind of in-depth technical analysis.

People don’t make decisions that way.

They skim through things rapidly…

And, try to “get a feel”…

Or, look for something that JUMPS out at them.

And, if they click through to your profile, the first thing they’ll see and likely read is your profile overview. Of course, you have about 3 seconds to grab their attention otherwise they’ll move on.

So, you have hit them hard in those first few seconds.

But, you also have to remember that this is a marketplace.

They are there to buy.

So, a lot of the typical marketing advice doesn’t apply.

Telling a story and all that.

They’re past that.

So, what do you hit them with?

PROOF

But, as soon as I say that a lot of freelancers immediately think of their portfolio.

Or, aren’t sure how to put proof into an overview.

So, let me give you an example:

“Hi, I’m John. You might know me from my work on Tim Ferriss’ 4-Hour Body website, or the site I built for Inc. Magazine, maybe my work on Michael Hyatt’s Platform University or the membership sites I’ve built for Lewis Howes.”

Now, that opening may or may not hit YOU.

But, I know my market.

These people are legends in my market.

I’ve literally had clients say to me:

“I saw you worked with XYZ person. If they trust you, I trust you.”​​​​​​​

That Tim Ferris 4-Hour Body line grabs them by the eyeballs…

And, makes them read.

But, also establishes credibility, authority and, ultimately, TRUST. So, NOW, they’ll actually believe what you say in the rest of profile overview. They’ll rush to your portfolio to SEE what you built for these people.

And, you’re 90% of the way to getting hired…

Because you made them STOP…

And, pay attention to you.

THAT is how you cut through the 30 other proposals.

Now, the big objection I get here is:

“I don’t have those past clients. I can’t do that.”

Mmmmm… I don’t know. You don’t need huge names like that. You don’t need even need past clients, per se. You just need proof that you know what you’re doing. So, “11 years at a web design shop” can work.

Hell, even “Top of my class at college” is better than nothing.

Point is…

Talk about what you’ve DONE.

Anything of note.

Even if you don’t think it’s that big of a deal.

And, if you literally have nothing OR you want to build up what you can put there, get out and do things. Work on projects. Work with clients… for free if you have to. That’s the thing about that Tim Ferriss project.

I didn’t get paid for it.

In the end, they moved away from WordPress…

And, the site I built got replaced.

But, I still built a site for Tim Ferriss.

Put it in there.

Anyway, like I said, this is 1 of the 3 things you need to include your profile overview. Once you have their attention and established credibility, now you need to lead them by the hand to hiring you.

And, that’s what the next two parts do.

I teach those in Lesson 4 of Module 2 in my Freelancing on Upwork course. You can get access to it for nothing over on SkillShare. All the details on that are here.

Later,

John

Do you want more freelance clients?

I’ll show you what I learned over the last 15 years to grind out (from absolute scratch) a backlog of new clients wanting to hire you. Who your best client prospect are, what services you should be offering them, where to find them and more. Just enter your email address in the box below and let’s get started:

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John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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WHAT OTHERS ARE SAYING

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

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