I got this review from Alfin on my social media course and I think there’s a deeper lesson here for those of you considering using social media as a client source.
Here she be:
This is has no fluff in it. Just plain and simple actionable steps on how to have a presence as a freelancer on social media. Great Work!
I bring this up because it’s one of the things I hear when I talk about getting clients from the socials.
I’m kind of a curmudgeon myself.
All this selfie-ing, over-filtering, yapping about how great you are and how awesome your life is. It’s all a little weird to me. I’m the kind of person who’s in my comfort zone when I’m by myself or just with close family — maybe reading a book or watching a documentary.
I ain’t into “sizzle culture”.
And, no doubt, most of social media is all sizzle, no steak.
So, when people say, “Eh, I don’t wanna do that. I ain’t into that. That ain’t me”… I’m right there with ya sister! So, the question is… can you do social media without jumping around like a weirdo on the Tik Toks and being awkwardly inauthentic?
Politics, for me, is a good example.
I follow this political figure. I won’t name names because I don’t want you to get caught up on that. WHO it is doesn’t matter. But, you’ve probably never heard of him. It’s not any of the really big names on either “side”. In some circles, he might even be considered a “pariah” or outcast.
But, this guy’s big thing is his podcast.
In it, he has on economics professors.
Health care experts.
And, so on. It’s not the typical bomb-throwing, “controversy sells” type show. It’s dense, technical and often takes 2 or 3 listens to really get what’s being said. And, some might even characterize him as “grumpy” given the way he talks about it all.
But, I LOVE it.
And so do lots of others. He’s hit over 70K subscribers on YouTube, over 50K followers on Facebook and built a mailing list that’s rumored to be in the hundreds of thousands.
And earns close to 7-figures with it.
No hopping around on one leg in a clown mask.
There are actually a few political people I follow like this.
And it’s their approach that I patterned my own social media approach after — and a big part of what I teach in my Social Media Marketing for Freelancers course. Certainly, if the hoopla thing fits your personality, it will probably get you some more attention.
There’s no doubt about it.
BUT, it’s not required.
You can do social media without being silly or needing to be funny or over the top, controversial or any of the things so many of us despise (when it’s not authentic). And, Alfin’s comment on my course speaks to that. No fluff.
Action steps to set up and run your social media to bring in clients.
And, if you’re decent at it, potentially a LOT of clients.
Anyway, you gotta figure out if this is something that fits with your business, but because the course is up on Skillshare you can get it essentially free.
That’s because, as a teacher there, I can get you an exclusive 1-month free trial of the platform (the normal trial is only 7 days). With that, you get full access to all 30,000+ courses on the site.
And, if you cancel before the month is up, you never pay a penny.
So, might be worth taking a look to find out.
Anyway, you can get the link for the 1-month trial on this page: https://johnmorrisonline.com/skillshare
P.S. If you’re a patron of mine, you already have access to all my courses (including this one) here: https://myjohn.us/patreon