The client-getting secret of the Annulus

You ever have those moments where you’re suddenly realize:

“OMG, I’m becoming my parents.” Haha. Stargate is that for me. When the show was still airing, I’d visit my parents and there was this growing stack of SG-1 DVDs next to their TV. Every visit, it grew just a little bit more.

Until it was damn near taller than the TV.

And, I’d always make fun of my dad.

“Still watching your ‘Dungeons and Dragons’ TV show, huh?” This went on for at least a decade. So, it wasn’t some one-time thing. I gave him s*** about that TV show for the better of my adult life.

And then, it came out on Netflix.

You can guess where this is going.

“Aight… let me see what’s so special here.”

And yeah… I just finished Season 5… after about two weeks of insane binge-watching. “G**dammit!” It’s like eating a whole flock of crows. Haha. Anyway, Season 5, Episode 5: “Red Sky”.

SG-1 visits K’Tau.

They meet one of the elders who is informed that these people, SG-1, arrived through the “Annulus” — the K’Tau word for the Stargate. Haha… the Annulus. It’s some real 3rd-Grade, Beavis and Butthead type humor.

Which, if you’ve seen the show…

O’Neill (two Ls… played by MacGuyver… I mean Richard Dean Anderson)… just can’t help himself. “The Annulus”, you say? And, throughout the rest of the episode, he keeps call it the Annulus — with a little giggle every time.

It’s a quirky, but endearing, part of the show.

O’Neill’s little giggles and funny looks…

His “lame” dad jokes…

That add a touch of humor to an otherwise serious show. It was awkward, at first… but now, 5 seasons in, I know I wouldn’t be nearly as addicted to it if it weren’t for those quirky moments of humor.

That’s something to pay attention to.

The disarming power of humor.

And, how even little touches of it can have immense persuasive power — because it brings down people’s defenses and gets them to actually listen to you and give what you’re saying a fair shot.

It’s also especially effective in cold emails.

Because your prospect’s defense mechanisms are on high alert.

They’re like a hobo on a ham sandwich…

Getting after it… moreso than normal.

And humor is a simple way you can slip past those walls and get your prospect to actually listen to what you’re saying (which is 90% of the battle when it comes to cold email — just getting them to read).

Anyway, this is one of the things I show you how to do…

In the 2 brand new lessons I just added to my Cold Email Method course.

How *and when* to use humor in your emails to boost response.

And yes, I even give you templates and examples of what to say…

So, you don’t have to think up the jokes yourself.

Although, adding your own flare is better and will make your emails more unique… you can use the templates and examples I provide. So many people are doing cold email horribly wrong… you’ll stick out like a nun at a brothel.

In any case, time is quickly running out on this.

The 70% OFF deal I’m running on the course ends today, May 7th, 2021, at 11:59pm CST. After that, the price gets jacked back up and you’ll miss out on the deal forever. So, if you want in at the lowest price it’ll ever be…

Now is the time, homey.

Link to learn more about the course is here:



P.S. If you’re a Patron of mine on Patreon… as you know, you get access to all my courses, including this one. It’s now uploaded there. You can access it here:

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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