The client-getting secret of the Annulus

You ever have those moments where you’re suddenly realize:

“OMG, I’m becoming my parents.” Haha. Stargate is that for me. When the show was still airing, I’d visit my parents and there was this growing stack of SG-1 DVDs next to their TV. Every visit, it grew just a little bit more.

Until it was damn near taller than the TV.

And, I’d always make fun of my dad.

“Still watching your ‘Dungeons and Dragons’ TV show, huh?” This went on for at least a decade. So, it wasn’t some one-time thing. I gave him s*** about that TV show for the better of my adult life.

And then, it came out on Netflix.

You can guess where this is going.

“Aight… let me see what’s so special here.”

And yeah… I just finished Season 5… after about two weeks of insane binge-watching. “G**dammit!” It’s like eating a whole flock of crows. Haha. Anyway, Season 5, Episode 5: “Red Sky”.

SG-1 visits K’Tau.

They meet one of the elders who is informed that these people, SG-1, arrived through the “Annulus” — the K’Tau word for the Stargate. Haha… the Annulus. It’s some real 3rd-Grade, Beavis and Butthead type humor.

Which, if you’ve seen the show…

O’Neill (two Ls… played by MacGuyver… I mean Richard Dean Anderson)… just can’t help himself. “The Annulus”, you say? And, throughout the rest of the episode, he keeps call it the Annulus — with a little giggle every time.

It’s a quirky, but endearing, part of the show.

O’Neill’s little giggles and funny looks…

His “lame” dad jokes…

That add a touch of humor to an otherwise serious show. It was awkward, at first… but now, 5 seasons in, I know I wouldn’t be nearly as addicted to it if it weren’t for those quirky moments of humor.

That’s something to pay attention to.

The disarming power of humor.

And, how even little touches of it can have immense persuasive power — because it brings down people’s defenses and gets them to actually listen to you and give what you’re saying a fair shot.

It’s also especially effective in cold emails.

Because your prospect’s defense mechanisms are on high alert.

They’re like a hobo on a ham sandwich…

Getting after it… moreso than normal.

And humor is a simple way you can slip past those walls and get your prospect to actually listen to what you’re saying (which is 90% of the battle when it comes to cold email — just getting them to read).

Anyway, this is one of the things I show you how to do…

In the 2 brand new lessons I just added to my Cold Email Method course.

How *and when* to use humor in your emails to boost response.

And yes, I even give you templates and examples of what to say…

So, you don’t have to think up the jokes yourself.

Although, adding your own flare is better and will make your emails more unique… you can use the templates and examples I provide. So many people are doing cold email horribly wrong… you’ll stick out like a nun at a brothel.

In any case, time is quickly running out on this.

The 70% OFF deal I’m running on the course ends today, May 7th, 2021, at 11:59pm CST. After that, the price gets jacked back up and you’ll miss out on the deal forever. So, if you want in at the lowest price it’ll ever be…

Now is the time, homey.

Link to learn more about the course is here:



P.S. If you’re a Patron of mine on Patreon… as you know, you get access to all my courses, including this one. It’s now uploaded there. You can access it here:

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.

You might also like

John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.

Success Stories

Ready to add your name here?

Tim Covello

Tim Covello

75 SEO and website clients now. My income went from sub zero to over 6K just last month. Tracking 10K for next month. Seriously, you changed my life.

Michael Phoenix

Michael Phoenix

By the way, just hit 95K for the year. I can’t thank you enough for everything you’ve taught me. You’ve changed my life. Thank you!

Stephanie Korski

Stephanie Korski

I started this 3 days ago, following John’s suggestions, and I gained the Upwork Rising Talent badge in less than 2 days. I have a call with my first potential client tomorrow. Thanks, John!

Jithin Veedu

Jithin Veedu

John is the man! I followed his steps and I am flooded with interviews in a week. I got into two Talent clouds. The very next day, I got an invitation from the talent specialists from Upwork and a lot more. I wanna shout out, he is the best in this. Thanks John for helping me out!

Divyendra Singh Jadoun

Divyendra Singh Jadoun

After viewing John’s course, I made an Upwork account and it got approved the same day. Amazingly, I got my first job the very same day, I couldn’t believe it, I thought maybe I got it by coincidence. Anyways I completed the job and received my first earnings. Then, after two days, I got another job and within a week I got 3 jobs and completed them successfully. All the things he says seem to be minute but have a very great impact on your freelancing career.

Sarah Mui

Sarah Mui

I’ve been in an existential crisis for the last week about what the heck I’m doing as a business owner. Even though I’ve been a business for about a year, I’m constantly trying to think of how to prune and refine services. This was very personable and enjoyable to watch. Usually, business courses like this are dry and hard to get through…. repeating the same things over and over again. This was a breath of fresh air. THANK YOU.

Waqas Abdul Majeed

Waqas Abdul Majeed

I’ve definitely learnt so much in 2.5 hours than I’d learn watching different videos online on Youtube and reading tons of articles on the web. John has a natural way of teaching, where he is passionately diving in the topics and he makes it very easy to grasp — someone who wants you to really start running your business well by learning about the right tools and implement them in your online business. I will definitely share with many of the people I know who have been struggling for so long, I did find my answers and I’m sure will do too.

Scott Plude

Scott Plude

I have been following John Morris for several years now. His instruction ranges from beginner to advanced, to CEO-level guidance. I have referred friends and clients to John, and have encouraged my own daughter to pay attention to what he says. All of his teachings create wealth for me (and happiness for my clients!) I can’t speak highly enough about John, his name is well known in my home.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Mohamed Misrab

Misrab Mohamed

John has been the most important person in my freelance career ever since I started. Without him, I would have taken 10 or 20 years more to reach the position I am at now (Level 2 seller on Fiverr and Top Rated on Upwork).

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.