Content is one of my “Big 3” for getting new freelance clients. It’s also my preferred method because it can scale infinitely and it gives even brand new freelancers a shot at getting clients (one great piece of content can be all you need to get started).
The problem is a lot of freelancers focus on the wrong things when creating content.
They start to think of themselves as a blogger or a YouTuber or a podcaster. And, they start looking at what other bloggers, podcasters and YouTubers are doing and try to emulate that. The problem with that is they don’t do what you do.
They make their money off ad revenue.
You make it by attracting a very specific audience, establish credibility and getting them to trust you enough to hire you. It’s a completely different game. And, the kind of content you need to create is entirely different.
The thing to remember is…
You’re not a YouTuber. You’re not a podcaster. You’re not a blogger. You’re a freelancer. And the kind of content you should be creating to attract freelance clients is never going to get 100 million views. Or, win you a YouTuber of the year award. But, even just a couple hundred views from the RIGHT people CAN drive your freelance business. So, focus on the metrics that matter.
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