The Biggest Mistake Freelancers Make When Creating Content

poster

DISCLAIMER: This post may contain “affiliate” links to products and services I recommend. I’ll receive a small commission if you decide to purchase one of these products or services. I only recommend products I genuinely believe will help you in running your freelance business.

Content is one of my “Big 3” for getting new freelance clients. It’s also my preferred method because it can scale infinitely and it gives even brand new freelancers a shot at getting clients (one great piece of content can be all you need to get started).

The problem is a lot of freelancers focus on the wrong things when creating content.

They start to think of themselves as a blogger or a YouTuber or a podcaster. And, they start looking at what other bloggers, podcasters and YouTubers are doing and try to emulate that. The problem with that is they don’t do what you do.

They make their money off ad revenue.

Or merchandise.

Or sponorships.

You make it by attracting a very specific audience, establish credibility and getting them to trust you enough to hire you. It’s a completely different game. And, the kind of content you need to create is entirely different.

The thing to remember is…

You’re not a YouTuber. You’re not a podcaster. You’re not a blogger. You’re a freelancer. And the kind of content you should be creating to attract freelance clients is never going to get 100 million views. Or, win you a YouTuber of the year award. But, even just a couple hundred views from the RIGHT people CAN drive your freelance business. So, focus on the metrics that matter.

Want more freelancing tips? Go here: https://letstalkfreelance.com

Leave a Reply on Twitter

Due to excessive spam, I’ve disabled comments on my website. If you have a question or would like to leave a comment, don’t hesitate to contact me on Twitter.

You might also like

Do you want more freelance clients?

I’ll show you what I learned over the last 15 years to grind out (from absolute scratch) a backlog of new clients wanting to hire you. Who your best client prospect are, what services you should be offering them, where to find them and more. Just enter your email address in the box below and let’s get started:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Share on pinterest
Pinterest
John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

Do you want more freelance clients?

Enter your email below to get started building your system for consistently bringing in new freelance clients:

WHAT OTHERS ARE SAYING

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.