I saw this coming after 2016.
I was never big into Facebook ads, but I’d figured out a few things. I had one that I’d run for several years that brought me in a few thousand smackers each and every month like clockwork. Tons of “hate comments”… but tons of business.
Anyway, freakin’ Donald Trump.
Screwed everything up! Haha.
After 2016, Facebook started really cracking down on its ad platform. I wasn’t doing anything nefarious, but my ad was admittedly controversial. One day, they just up and rejected the ad — after it having run for years with no issues.
Of course, the reason they mentioned was complete BS…
So, I submitted it for review.
And, it got re-approved.
Yay!
For a couple months… then, they just unapproved it again. And this went on for close to a year. They’d unapprove it. I’d re-submit. They’d re-enable it after a manual review… and round and round we went.
But, I knew it was only a matter of time.
I started shifting my strategy and when the day finally came… not only did they reject the ad, but they suspended my account. And, just like that, Facebook ads dried up as a revenue source for me.
Fortunately, like I said, I was ready.
And so, I didn’t think twice about it.
I was honestly kinda glad it was over.
Anyway, you’ve probably noticed… that was just the beginning. Sounds like it’s gotten even worse there… and it certainly has on other platforms like Twitter and YouTube, etc. Whole businesses just vanishing overnight…
Because some “woke” CEO decides they don’t like you anymore.
Freelancers certainly aren’t immune.
I’ve heard many a horror story where Upwork just up and boots somebody off their platform — without a word of explanation why. Google regularly “slaps” businesses off its listings. YouTube has started down that road, as well.
Building your entire client-getting mechanism on these platforms?
Yeeks!
Not me, Poncho.
Anyhoo, this is one of the big advantages you get with the Cold Email Method I’ve been pestering you about. There’s no daddy there to make sure you’re “playing nice”. No rules to follow. No 3rd-party to appease.
It’s just you, the client and an email.
If you put the right words in the email, you’ll get hired.
If you don’t… no soup for you!
Some people find that scary. Some find it liberating. Either way, you 1000% should be thinking about how you can diversify the ways in which you get clients. It shouldn’t be all just freelance sites.
Or social media.
Or networking.
Etc.
Because if that method dries up… you’re screwed.
And, if you’re going to add any method to your repertoire…
Cold email is at the top of that list in my opinion.
Because of how direct, quick and un-fugwithable it is.
In any case, it’s up to you how you run your biz, but that’s my friendly (and admittedly bias) advice. If you’d like to learn my Cold Email Method, I’ve put it up on Skillshare to give everybody a crack at it regardless of your financial sitch.
But, the days are quickly fading away on that.
At the end of April, it comes down.
And, I’ll sell it on my website probably for $100 or more.
So, if you want to save yourself some smackers… you can get access to the course on Skillshare here: https://myjohn.us/coldemail.
If you’re already a Skillshare member, that will take you right into the course. It’s Lesson #3. If you’re not a member yet, that will trigger a 14-day trial for you. What some people do is start the trial, take the course…
And then cancel before the 14 days is up.
And they get to take the course without every paying a penny.
That’s up to you. It’s a few hoops to jump through.
But, may be worth it to you.
Anyway, link again is here: https://myjohn.us/coldemail
Later,
John
