The 5-minute client

I have to make a confession.

When I decided to go ahead and create my Cold Email Method course, I actually hadn’t used the method in a few years. It’s one of the reasons I’d held off teaching it. I only like to teach stuff I actually do.

And while I HAD used it for years… it had been awhile.

But, it worked so well… I really wanted to share it.

So, I made a deal with myself.

I was going to put it to the test and if it worked just like it had before… then, I’d go ahead and create the course. So, I spent a few minutes doing the research like I show you in the course…

Found a highly-qualified lead…

Whipped up and email…

And hit send.

All in all, it probably took me less than 5 minutes.

Now, in the course I show you how to build a massive list of hundreds of highly qualified leads, so that will obviously take you longer. But, for me, to just research the one and crank out the email… it was just a few minutes.

And, when you do it the way I teach, the email basically writes itself.

Anyway, I sent it and sat back to see what happened. And, it took a few hours… but sure enough, I got a response. The guy was interested and wanted to meet. Would he ultimately hire me? Maybe, maybe not.

I won’t know because I’m not going to respond.

I already have too many clients as it is.

BUT, it shows the power of this method.

With 5 minutes of effort, I had an appointment with a highly qualified lead for a fairly significant project that would have made me a few thousand. I know it probably sounds crazy, but that’s how direct and immediate cold email can be…

When you do it the way I teach.

And, just for the record… NO… I’m not going to show you how craft the perfect “spam” email or scrape websites for email addresses to spam or teach you how to write the douchey “quick-witted” cold emails others teach.

I get those emails.

They all go straight to the trash.

With the method I teach… your emails WILL get read. They may not always respond (although, a good percentage do) and they may not always hire you… but they WILL read the email. They almost have no choice.

And that’s 90% of the battle.

Plus, I also teach you how to close the deal in the course, as well.

Anyway, if you want a direct, immediate method of getting clients that YOU control… no hoping your content goes viral or gets indexed by Google or hoping your stuff takes off on social media, or spending years “networking” to get your first client…

Straight to the client…

With an email they can’t ignore.

That’s what I’ll teach you in my Cold Email Method course.

As I’ve said, I’m putting it up on Skillshare for the month of April to give everyone a chance to take it regardless of your financial situation. But, at the end of April, I WILL take it down and sell it on my own site… probably for $100 or more.

So, if you want to save that $100…

Give it a watch here:

It’s lesson #3.

FYI, if you’re a Skillshare member, that link will take you straight into the course to start watching. If not, that link will let you sign up for an exclusive 14-day trial of Skillshare. That way, you can take the course, decide if you want to stay a Skillshare member… and, if not, cancel before the 14 days is up and you never pay a penny.

Yeah, it’s a few hoops…

But, might be worth it to you to save that $100.

Anyway, up to you.

Link is here:



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

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John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

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I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

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Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

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Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

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John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

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Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

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Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.