The 2400-year-old genius who invented Facebook stalking

All you really need to do is read Aristotle.

Er’body these days is just ripping him off.

When I was getting my business marketing degree, studying Aristotle and his Art of Rhetoric was one of the few useful things we learned. I’ve sold millions worth of courses and services over my career.

And, most of what I do still goes back to Aristotle.

Of course, devishly applied to today’s technology.

Anyway, tell me if any of this sounds familiar:

  • “Persuasion cannot occur in the absence of emotion.”
  • “The best way to ‘transfer’ emotion is through storytelling.”
  • “The most important part of the honest process of persuasion is trust.”

How many times have you heard those truisms? Hell, I’ve told them to you probably a hundred times or more. That is all Aristotle… discovered more than 2,400 years ago. But, you might be wondering…

What in the name of Beelzebub does that have to do with Facebook?

Well, that’s another of Aristotle’s teachings — the one that hit me like a lighting bolt when I first read it. He said we all had “core elements” — values, beliefs, opinions, worldviews — that were mostly set in stone.

Changing a person’s core elements was hard work.

And not the role of persuasion.

Instead, the job of the persuader was to show their audience how their idea, concept, product, service, etc… helped the audience honor their core elements better than the competing alternatives — including doing nothing.

If you can create that “roadmap”…

That route from what they want — at their core — to your “thing”.

That’s where persuasion happens.

When I read that, it was like a sledgehammer to the temple. DUH! I’d been spending all my time trying to convince people why they should *believe* different. And while there’s certainly a time and place for that.

It’s NOT when pitching my website services.

I cringe just thinking about some of the things I said to clients back then.

Anyway, here’s the payoff on all this… you can’t connect your “thing” to somebody’s “core elements” if you don’t know what those core elements ARE. And, making assumptions will get you killed persuasion-wise.

You gotta have something.

And that’s where Facebook-stalking comes in.

People just put it out there.

They can’t help themselves.

And, YOU can use it.

That’s why, I just added Part 2 to my Cold Email Method training over on Skillshare where I show you my Facebook-stalking method — specifically what to look for to identify those core elements of your potential clients.

And how to USE what you find to write seductive cold emails.

The kind your targets can’t help but open and read.

And look… we’re not “hacking” or doing anything shady here. We’re just looking at the publicly available content these people put out themselves — and using it to gain some insight into the HUMAN on the other side of the email we’re writing.

I recently had a student tell me they’re getting open rates as high as 70%…

On their *cold* emails using this method.

That’s insane.

I can only imagine how many clients they’re raking in month after month.

Of course, that’s not guaranteed but obviously possible.

In any case, as I’ve said… I put the course up on Skillshare to give everybody a crack at it regardless of your financial sitch. This new lesson is Lesson #4 here:

If you’re already a Skillshare member, that’ll take you right to the course.

If not, that’ll trigger a 14-day trial for you. What some people do is start the trial, take the course and then cancel before the 14 days is up… and never actually have to pay a penny to learn this cold email method.

Up to you, but might be worth it.

Either way, the course is coming down from Skillshare at the end of April. So, time is quickly slipping away to take advantage. After that, I’ll sell it on my website for probably around $100 or so.

So, this is a good way to save yourself some cash, as well.

Anyway, like I said, up to you.

Link again is here:



You might also like

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on pinterest
John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secrets to high-paying freelance clients

What makes clients willing to pay $5,000, $10,000 even $20,000 and up for your services? Download and install my mobile app and I’ll show you. It’s free. Just click the button below:

Clients Like:

Inc. Magazine Logo
Lewis Howes Logo
Ray Edwards Logo


Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!