The 1-year-old prodigy

I had to sit my boys down.

They’re good dudes. They’re smart boys. I’m confident they’ll do just fine in life. But… they’re pretty chill. Not really in a hurry, not really super drive or passionate about any one thing — at least, not yet.

Chill, good dudes.

Their little sister, however.

SHE is aggressive.



She’s only 1-year-old and it’s clear as day. She started trying to roll over almost as soon as she got home from the hospital. Driven to crawl. Driven to walk. Relentless in learning how. And, now she’s working on talking.

And, she’s smart as a whip, too.

And yeah… I know.

Every parent says it. But, this is my 4th child. My oldest is 18 years-old and about to finish his Basic Training for the Army. I’ve been around the block and I’ve seen how kids normally develop. And, my boys were ahead of most kids.

But, her?

She’s light-years ahead of even them.

(Sassy, too. Her favorite, right now, is to throw her empty sippy cup at me and say “ba ba”… then, laugh. :D)

Anyway, it just reminds me what you can accomplish when you combine passion with intelligence. It’s a magic elixir. I assume if you’re here reading this, that you’re probably smarter than the average person.

Not just anybody decides to tackle freelancing…

And, start their own business.

It’s a special person that even attempts it.

Unfortunately, I find most smart people tend to overthink it. I wrote about this the other day… but the way to generate massive amounts of income as a freelancer is simple:

Get more clients

Charge per client

Execute on projects faster

If you focus on and DO those three things, there’s no way you can’t consistently grow your income. But, the smart person will scoff and say “too easy”. They’ll complicate it and dream up all the reasons it’s wrong or won’t work.

But, every 6- and 7-figure freelancer and business I know or have studied… this is what they focus on. Efficiency, sales and lifetime value. Nope. That won’t make your insides tingle… but, if you DO it, it’ll make your bank account sing.

In any case, step 3 in that process will happen naturally as you work with clients. But, the first two… they have to be planned and executed. Fortunately, they’re based on the same principle:

Perceived value.

The more you increase the perceived value of your services, the more clients will want to hire you (and you’ll get more clients) AND the more you’ll be able to charge for your services.

It’s all about *perceived* value.

And, as I’ve said…

That’s what I teach you in my 5-Figure Formula course. How to crank up the perceived value of your services to the point you can charge $10,000 and up for a single service with a single client.

Or, charge a little less and get MORE clients.

However you want to do it.

But, the power is in knowing HOW to increase that perceived value…

Without putting a bunch of extra work on your plate.

Anyway, do with that what you may.

But, if you want to see how I was able to charge $18,445 for a single website for a single client, I made a video that’ll show you how I did it. You can watch that here:



Idea Engine LLC

P.O. Box 245

Winona, MO 65588

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.