I used to sell shoes. Was damn good at it, too. In fact, I made it through the company’s 18-month manager training program in just over 9 months. In my first store, as a manager, I was the #3 selling manager in one of the smallest stores in the chain. And, I broke several store sales records along the way. Anyway, we had this thing we did. Out of Al Bundy’s bag of “tricks” if you will. Let me give you an example. “This is an XYZ Brand shoe. You’ll notice the high quality leather upper. The better the leather,
Subscribe to the Podcast [saf] I was Al Bundy. The first real sales job I had was selling shoes. And not the Foot Locker type selling… it was the shoe-shining, feet-measuring, shirt and tie type shoe-selling. I learned more about people, psychology and selling than I could have in a PhD. I was fortunate that my boss was a good dude. Probably the most honest, direct yet compassionate guy I’ve met. And, he taught me the “ethics” of salesmanship. As an employee, we spent time wearing every single shoe we sold in the store. And, he didn’t force you to
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