Stories. They seem weird, but they’re one of the most powerful tools you can use to sell your services on Instagram, because they accomplish two of the most important priorities when marketing any product or service. Top of mind awareness Attention. Top of mind is why all these big brands spend bajillions every year running what are, if you think about it, weird ads. Ads that don’t directly sell their services. The funny Old Spice commercials. Or, Coke and their never-ending “fizz” commercials. On and on. It’s to keep reminding you about them and to associate their brand with positive
Question: “What are you doing TODAY to market your freelance business?” If you can’t answer… Or, the answer is a little vague… Or, something you’re still figuring out… Whatever income woes you might be experiencing, I can point you to the culprit. The reality is: no marketing = no business. This is the simplest, yet most effective, “freelance marketing” advice I can give you: Do it daily. Let me give you an example… People often get horrified when they find out that I mail my mailing list on a daily basis. Sure, I miss some days here and there, but
I used to sell shoes. Was damn good at it, too. In fact, I made it through the company’s 18-month manager training program in just over 9 months. In my first store, as a manager, I was the #3 selling manager in one of the smallest stores in the chain. And, I broke several store sales records along the way. Anyway, we had this thing we did. Out of Al Bundy’s bag of “tricks” if you will. Let me give you an example. “This is an XYZ Brand shoe. You’ll notice the high quality leather upper. The better the leather,
[powerpress] Awhile back, I posted a video talking about how you can make more money in web design by laser-targeting the services you offer. Since then, I’ve received a little push-back from a few coders and I wanted to address their concerns. Their two main arguments are: Being too specific will cause you to lose jobs when you’re first starting out. You have to build up credibility/rapport before you can start targeting more specifically In the podcast, I cover both of these… but let me briefly summarize the points I made: You CANNOT Get Too Specific. Period. It’s as close
The simple secrets to high-paying freelance clients
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WHAT OTHERS ARE SAYING
John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.
I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.
John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.
Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.
John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.
John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!
John is a man of integrity, who gives generously of himself to projects and people he cares about.
John is one of the best instructors I have come across, I learned a lot from his online tutorials.
John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!
John is top-notch and a great guy to work with.
On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”
I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.
Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.
John has a particular knack for the development and training of others.