Of all the freelancing advice I hear the Instagurus throw around, this is by far the worst and most devasating. If you’ve ever heard this or worse believed it, go get a scrub brush and scour this out of your mind forever. It, without question, is hurting your business and costing you clients: “Freelancing is a numbers game” The idea being you just have to blast your name and your pitch out to as many people as possible and eventually you’ll get some clients trickling in. And that’s exactly what happens. Instead of a fire hose of new clients banging down
“Change your math, change your business, change your life.” Those are the very first words in Dan Kennedy’s book, Almost Alchemy… which I’ve been reading lately. Highly recommended. In the section that quote precedes… He talks about the “den of thieves”… “media, agencies and related ‘professionals’” who were “engaged in a grand deception, if not outright criminal enterprise at the expense of deliberately confused clients.” There’s a similar thing that happens in our little freelancing world. If not intentional, still false and counterproductive. A “gaggle”, as Dan puts it, of experts out there who will lead you astray, in all
Towards the end of my deployment to Iraq, my first wife and I decided to get divorced. That’s a story for another day, but I suddenly found myself back in the dating world after four years of being off the market. Older. A young son. And, a lot more insecure given the divorce. So, I did what most introverts do when faced with a problem… I googled it. Makes me chuckle now, but this was the mid-2000s and the whole PUA (pick-up artist), online dating and “seduction” industry was booming online. And so, I found myself tumbling down the rabbit hole.
This is the “paradigm” shift most freelancers I work with have to make to take the next step in their income. This is from a freelance Unity developer: “This made my blood boil” He’s, of course, the freelancer in this conversation. I think a lot people would look at this and get angry or wonder how to respond, what to do so people don’t lowball you like this, etc. I see it completely differently. Imagine I had a brand new gadget I wanted to sell, the latest and greatest phone or tablet, let’s say. I could try and sell that
A fledgling freelance photog writes: I am writing this because I can’t sleep atm. It’s almost a year ago that I made the jump to kickstart my dream as a freelance photographer. So I began, calling up the magazines and business I really wanted to work for and booked some small successes in the beginning. Then, I tried a new approach of offering small businesses a free shoot. I started to make as much personal work as I could and promote them on Instagram. I also started going to business meetings where (small) business owners would meet to network and chat. This went surprisingly well
A fledgling freelancer writes: I pitched a non-profit organization my services to revamp their (dreadful) website, manage the site for them, and offered the option of additional content creation… a few weeks later the biz manager replied that the board approved hiring me as their webmaster at the rates I pitched. I offered to send her a list of questions for the board to look over and respond to… I send her the questions and wait a few days. Instead of emailing me directly, the biz manager forwards my email with the questions to the entire board and me with this note:
Start a blog to get more freelance clients? Why would I do that? To quote the infamous, Gary Vaynerchuck: Producing content is now the BASELINE for all brands and companies. It literally doesn’t matter what business you’re in, what industry you operate in, if you’re not producing content, you basically don’t exist. Of course, it’s not just his opinion. There are plenty of studies and statistics to back up the fact the content marketing is the most effective way to start getting clients and customers from scratch: 69% of people bought something because of a tweet 94% plan to make
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