My latest course, Turn Content Into Clients, is now live. Here’s the details on what’s in it: When I first started freelancing, I had no idea how to get clients. No plan for how to grow my business. I didn’t know what worked and what didn’t. I took any client I could get, worked on projects I had no passion for, worked with clients I couldn’t stand and was terrified month to month: “Where will the clients come from?” “Will I make enough to pay my bills?” “Will it always be this stressful?” And then, I discovered content marketing. And,
I remember this feeling. Early on in my freelancing career (way back in 20–… well, I won’t say how long ago that was :D) with no idea how to do any of this. The anxious feeling in my gut. The thoughts of failure and embarrassment swirling in my head. And, I ended up just guessing. And, I paid for it. So, let me save you from that. You start with research… When freelancing… And, I want to highlight that, because it’s different than when applying for a job at a company. So, when freelancing, you start by doing research. It’s
Question: “What are you doing TODAY to market your freelance business?” If you can’t answer… Or, the answer is a little vague… Or, something you’re still figuring out… Whatever income woes you might be experiencing, I can point you to the culprit. The reality is: no marketing = no business. This is the simplest, yet most effective, “freelance marketing” advice I can give you: Do it daily. Let me give you an example… People often get horrified when they find out that I mail my mailing list on a daily basis. Sure, I miss some days here and there, but
Sam Walton started in the first Walmart in Rogers, Arkansas. If you look, today, the population is about 66,000… but back then it was just 5,700. And, he did this despite the prevailing wisdom at the time that a mass retailer needed to be started in a big city, otherwise it would fail. But, Walton actually listened to his customers. He knew that consumers in rural areas often bought in larger quantities because they had larger families and took fewer trips to the store. The result is, of course, the largest retailer on the planet, today. Listening to your customers/clients
Another common question I get, this time from Gary: “Sir, I’m a self taught web developer with no job experience. My question about freelancing is how to price a website? For example do I need to let the client pay for the hosting website and etc.” Perceived quality. Note the emphasis on perceived. Here’s the analogy I use. Imagine you need to get a medical procedure done. So, you go to the nearest clinic. As you pull up, you notice the clinic is in a sketchy part of town. The parking lot is cracked and littered with trash. The clinic’s
There’s 100s of freelance sites out there. When you’re new, it can be overwhelming trying to sift through all of them to figure out which ones are actually going to get you clients and give new freelancers a fighting chance against all the established ones. One of the things that annoys me about this topic is the articles you see with “73 Best Websites for Beginners” and that ilk. How does that help you any? Are you really going to apply to 73 different websites? So, I’m not going to do that. In my opinion (and experience), these are the
Serious question. I made it into a Quora question, I’m asking you to answer: http://qr.ae/TUIJa1. Please answer it over there and not in a comment. I’m building this as a resource I can point people to. Because, I get a lot of this kind of stuff. And, I want to show people they’re not alone. Appreciate it. Later, John
This is a SPAM email I just got: Subject: Can you answer me soon Greetings, You may be completely unaware that a few things you’re doing in your website may be boring your visitors half to death. And a visitor who’s bored is a visitor who’s gone. I’m a Web designer, one simple secret will help you identify any snooze-inducing issue on your website and I will quickly eliminate them. My portfolio is ready for viewing if you’re interested. Besides the price, I cater to what my client wants and that’s why my clients love the service I provide. Let’s
One of the tougher clients I ever dealt with was one of these “enlightened” types who likes to run around singing koombaya and telling everyone how “centered” and “ego-less” they are. Of course, they’re usually the most intolerant… And judgmental people you’ll meet. Anyway, her site had this weird setup where people could only access a certain lesson for 72 hours or something like that. And, she hired me to write the plugin that did all this checking and whatnot. So, I did. And, a few weeks later, she came back and said she was having problems with the timer
It was my junior year of high school. I remember it vividly. The moment everything switched. Up to that point, I was the class mule. The butt of every joke. Picked on relentlessly. Ugly, poor, stupid. Whatever they could think up… I got attacked with it. For over 10 years of my life. After awhile, you start to believe it. You start to believe something is wrong with YOU. And, there’s nothing you can do to change it. Then, I grew three inches and put on 30 pounds of muscle in one summer (with a lot of hard work in
Job security is mostly an illusion. Any company can go out of business at any time. I was just reading this story the other day from this guy named Steve. This was back in the early 90s. He was working on this project that affected the entire state of Utah. And, had a project manager who didn’t know his arse from… Well, you know. For example… They had no systems for testing. None. Everything was just rolled live immediately. Bug fixes were just tested on production servers. And, his project manager thought it was no big deal. He talks about
I stumbled across this on Instagram: “Every Monday I send out invoices and ever since I raised my rates, Mondays have also become absolutely the hardest part of my week. As much as I love money, ASKING for money from the clients that I have actually provided something of value to makes me really uncomfortable.” Ain’t that the truth. At first, it just feels weird. And, there’s all these insecurities around, “Am I worth it? Do my clients feel like they’re getting their money’s worth? Are they eventually just going to drop me, because they feel like they’re getting screwed?”
These are the most important posts I write. I got this YouTube comment from Sir Joelsuf: “I feel like I’m not learning enough and not doing enough. Its been pretty overwhelming. I wanted to replace a full time job with freelancing but its not working out. Working full time wasn’t either and I was getting nowhere and wasted 8 years of my life at a really bad job. I guess I’m at a crossroads.” This happens to every developer. Every developer I know anyway. There’s that moment… when things aren’t going how you imagined. You’re starting to doubt if you’re
I think a lot of developers make a mistake when thinking about this… that CAUSES that insecurity. You’re probably taking a generalist’s view of freelancing and “what if I get asked to do something I can’t do?”
Technical skill isn’t enough. There’s too many good developers, now. You HAVE to learn how to present yourself and persuade people to hire you. This is the process I learned for that.
Let me tell you about Ted (name changed to protect the guilty) Ted decided he wanted to be a freelance developer over 5 years ago. And, Ted did what most developers do… he went about figuring out what he needed to learn, taking a bunch of courses and getting good at web development. And, he did get good. He could crank out websites. Build professional level applications. He learned all the languages. Everything you’d need to do in order to do web development for a living. YET, five years later, he still had not got a single paid client. Not
The simple secrets to high-paying freelance clients
What makes clients willing to pay $5,000, $10,000 even $20,000 and up for your services? Download and install my mobile app and I’ll show you. It’s free. Just click the button below:
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John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.
On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”
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