Two Words That Radically Changed My Freelance Business
Another gem from the infamous Dan Kennedy: “Financial efficiency”. Sounds simple enough, but as Dan puts it… these two words are the “guarantor of business sustainability and wealth extraction”. Not views, retweets, Twitter followers, subscribers, etc. Why? Back to Dan: “If for no other reason, this is vital so that you can greatly outspend all competitors in investments in new customer acquisition and in customer retetention. This is the secret of growth.” “They are 4’5″ 98-pound weaklings trying to play pro football. You really don’t want to be that deficient little guy lined up across from a 6’3″, 340-pound, drooling,