Question: “What are you doing TODAY to market your freelance business?” If you can’t answer… Or, the answer is a little vague… Or, something you’re still figuring out… Whatever income woes you might be experiencing, I can point you to the culprit. The reality is: no marketing = no business. This is the simplest, yet most effective, “freelance marketing” advice I can give you: Do it daily. Let me give you an example… People often get horrified when they find out that I mail my mailing list on a daily basis. Sure, I miss some days here and there, but
I used to sell shoes. Was damn good at it, too. In fact, I made it through the company’s 18-month manager training program in just over 9 months. In my first store, as a manager, I was the #3 selling manager in one of the smallest stores in the chain. And, I broke several store sales records along the way. Anyway, we had this thing we did. Out of Al Bundy’s bag of “tricks” if you will. Let me give you an example. “This is an XYZ Brand shoe. You’ll notice the high quality leather upper. The better the leather,
I took my dog to the vet to get spayed the other day. The week prior when I called, I got a masterclass in selling your services. As I explained what I needed, one of the first things they asked me was, “Is it a stray?” Our dog, Marley, is. A neighbor rescued her, but wasn’t able to take care of her, so we took her from him. Because of that, the animal clinic gave us 40 bucks off. That’s lesson #1. The hook. When I called I was just gathering information. I was going to call a couple clinics
Another common question I get, this time from Gary: “Sir, I’m a self taught web developer with no job experience. My question about freelancing is how to price a website? For example do I need to let the client pay for the hosting website and etc.” Perceived quality. Note the emphasis on perceived. Here’s the analogy I use. Imagine you need to get a medical procedure done. So, you go to the nearest clinic. As you pull up, you notice the clinic is in a sketchy part of town. The parking lot is cracked and littered with trash. The clinic’s
You’ve got a decision to make. What kind of person are you going to be? Person A: Or person B: I can tell you who’s going to get further in life. Who’s going to have more success as a freelancer. Who’s going to actually create the life they imagine for themselves. The funny thing about this is if you look at Miro… He very easily could’ve devolved into the same piss-poor attitude as Terry. He tried Upwork. And, his first attempt didn’t work out. He could have very easily just given up and became a troll who hunted down every Upwork video
My older brother was an insurance agent. If you don’t know, insurance is an uber-competitive industry because it has such huge profit margins. So, these people are dialed in when it comes to sales and getting new clients. I learned a ton from watching my him. For example… When he first started, his trainer had him write up a list of all the people he knew. He started with about 50 on his list. But, after some pushing and prodding, he got it up to about 300. Then, he had him write letter to those people… Letting them know he
Right after I built Platform University for Michael Hyatt. He has a massive following online. And, a bunch of his acolytes wanted a membership site just like his. Well, turns out I was 1 of 2 people in the world that could build it for them. And, the other guy wasn’t taking clients. So, I started getting a ton of quote requests for a “clone” of his site. I charged 3K a piece for these sites. But, I’d written the WordPress theme from scratch, myself. So, I had all the code. I knew exactly how to tweak it and set
This guy I know… Ahem… Once told me that veteran prostitutes demand their money upfront. Because they’ve learned the hard way that once a client gets what they want, they’re a lot more likely to walk away without paying. And, there’s not a lot they can do. Sound familiar? Oddly enough, I’ve never had a client flake like that. I guess growing up like I did, I always had that “[email protected]#$ better have my money” mentality. So, I came up with a system for getting paid that ensured I got mine… But, didn’t require the client to pay 100% upfront…
This isn’t mine. Credit to Jason Martin on Quora, but this story perfectly explains freelancing pricing and the “am I worth it” dilemma: A company is building a product, with a lot of money invested in it, but it just isn’t working. So they hire an outside engineer to look over the design. The consultant comes to the office, looks at the schematics for about 20 minutes, and then asks the director of the project for a pencil. The director taps his pockets, and realizes he doesn’t have one. “No problem”, says the consultant, and he opens his briefcase, opens a
A storm is brewing. I believe a lot of the people who are sitting back, living their comfy little lives are gonna have their world flipped upside down in the next 5- 10 years. They’re not prepared. Complacent. Ripe for the pickin’. I think people grossly underestimate what’s happening. We’re all frogs slowly boiling in the pot. Technology changes so rapidly around us, we almost don’t notice. Then, suddenly, everything we thought we knew vanishes and we’re left to try and pick up the pieces. Think about what’s happening with A.I. and robotics. How long before large swaths of our
I’ve easily made more benjamins as a result of following the great Ben Settle than any other “guru” or marketing expert out there. In fact, since I first listened to that podcast on that fateful day where I discovered him… I’ve quadrupled… and am about to quintuple my income. HE is why I email everyday. HE is why I stopped hard teaching in these here posts. HE is the one who cured me of my shiny object obsession. If my business is my baby… then HE is it’s baby daddy. One of the many things he taught me is how
Back when little JMO was just a freelancing tadpole… I made the mistake virtually every new freelancer does. That makes freelancing 10X harder than it has to be. Awful clients. Projects you hate. Getting paid pennies. It’s easy to see why so many people give up on it. My mistake was taking any and every client I could. I built a weird e-commerce app for a guy. Jackin’ around with creating PDFs in PHP for another. Hacking WordPress for yet another. I didn’t enjoy any of it. So, I procrastinated HARD. Clients got pissed. I had to refund a couple,
To hear my haters tell it, the things I do to run my business are “dirty”. I email everyday. I sell my products in every one of those emails. I don’t care one iota about follower counts, open rates, click-throughs or any of the other fake stats most online business owners fool themselves with. I don’t believe the customer is always right. I tell my students when they’re being obtuse. And, I’m never going to stop. Like I said… dirty, dirty, dirty. But, I believe something fundamentally. People abhor bullshit. At least, the people I want to work with. They’d
In the mid-2000s, I got put out of business. The rise of database-driven websites and applications like WordPress and Joomla made what I did obsolete. I rapidly lost all my clients. And, I had to go back to working at pizza restaurant. Disillusioned. Confused. And, believing I was “destined” to live my life this way. That’s what the chaos of technology can do. And, it’s happening even faster, today, than it was then. So, how do you survive? More, how can you GUARANTEE you’ll thrive as everything swirls around you? Can you? Funny thing is… It’s simpler now than it’s
The offer is crucial. You can do everything else right, as a freelancer, but if you screw up the offer, you’ll have a miserable time getting clients because they simply don’t want what you have. This is why I rag on the “generalist” web developer approach so much. Most FREELANCE clients don’t want that. If they did, they’d hire an employee. They want a specialist to build them XYZ thing. That change in offer, alone, has helped 100s of freelancers I’ve taught. Here’s a perfect example. After I built Platform University for Michael Hyatt, I started to get a bunch of
I’m one of those a-holios who doesn’t believe in luck. Chance? Sure. Luck. Meh. I think you make your luck by being disciplined and doing the right things. Then, chance tends to more often fall in your favor. But, it’s not some ethereal thing you either have or you don’t. It’s driven by how YOU behave. If luck were a thing, I’d be [email protected]#ed! Cuz, I ain’t never got none. I got a childhood full of horrors to prove that. Soooo, you can imagine how rustled my jim-jims were when I read this: “Luck is still a factor tho. Can
When little JMO was a wet-eared freelancer… This was the thing that frustrated me the most. It was like someone was crushing me in a vise-grip. On one hand, you have to spend all your time attending to clients and delivering… while on the other working ON your business to get new clients. And, it never seemed like I had enough time in the day. Something always suffered. Drove me nuts. My problem, then, is I was just flying by the booty of my denims. I had no plan. No system. Nothing to rely on. I just got up each
There’s so much BAD advice out there when it comes to freelancing. It’s no wonder people keep falling victim to these stupid myths like, “Freelancing is a numbers game”. No the hell it’s not. Not if you don’t wanna be miserable. Or, “anyone can freelance”. Meh. Maybe, that’s “technically” true because freelancing is a skill that just needs learned. But, that’s like saying “basketball is just a skill” so “anyone can be a pro”. Yeah no. Some people are just better suited to freelancing. And, it comes down to what you value most. If you don’t value certain things MOST,
I was reading this Instagram post from @martin_lasek. (I definitely recommend following him, BTW.) And, his advice was to let family be your first client to help you get comfortable working with clients. And, one thing he said jumped out at me: “Believe me the fact it‘s family doesn‘t make them an easier client it just makes it easier for you to enter the field of project management, delivering and actually finishing it.” Man! Is that so true? And, I’ve been back and forth on this. Family CAN be a great first client. And, it can help give you that
So, I got this comment on a video today: “Sir, I am new on upwork. I’m submitting proposals from 6 months, but no one is accepting my proposal.” And, I gotta be straight up with you… I get this a lot. And, it never makes sense to me. If you try ANYTHING for 6 months and it’s not working… it’s way beyond time to re-think and re-strategize. Whatever you’re doing isn’t working. And, it’s not Upwork… it’s you. Which, nobody wants to hear… But, it’s true. In any case, what I wanna do today is give 3 big things to
The simple secret to high-paying freelance clients?
Enter your email below and I’ll show how to charge more and build a 100K freelance business from scratch:
WHAT OTHERS ARE SAYING
John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!
I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.
John is a man of integrity, who gives generously of himself to projects and people he cares about.
John has a particular knack for the development and training of others.
John is top-notch and a great guy to work with.
John really delivers!
John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.
John is an excellent teacher.
John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.
John is one of the best instructors I have come across, I learned a lot from his online tutorials.
I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.
Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.
John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.
John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!