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I was Al Bundy.
The first real sales job I had was selling shoes. And not the Foot Locker type selling… it was the shoe-shining, feet-measuring, shirt and tie type shoe-selling.
I learned more about people, psychology and selling than I could have in a PhD.
I was fortunate that my boss was a good dude. Probably the most honest, direct yet compassionate guy I’ve met. And, he taught me the “ethics” of salesmanship.
As an employee, we spent time wearing every single shoe we sold in the store.
And, he didn’t force you to sell the ones you didn’t like. He only wanted you pushing the shoes you really believed in… because he knew what every good sales person knows…
You’ll never be good at selling something you don’t truly believe in.
Having sold everything from cars to shoes to knives… I can tell you it’s 100% true. Or to put it another way:
It is my moral and ethical obligation to sell you stuff.
No joke.
Now, I know your head might have exploded so let me explain.
Every single day, I get people who unsubscribe from this (totally dope) mailing list and leave me messages like this:
“…all of your emails are just a bit too saturated with offers for my liking. Everything you say just feels like a lead in to a sales pitch.”
Or this…
“You spam me with useless marketing rubbish or some link to some discounted service or course all the time.”
Or my favorite:
“TOO MANY EMAILS! JEEZ!”
My response?
BYE FELICIA!
And, that SHOULD be yours too.
Why?
Do you believe that what you have to offer will help people?
Whatever you offer. Development services, a coding course, the Sock Buddy…
Seriously, that’s a thing.
Dumbest thing I’ve ever seen. It’s like this 3 foot tall contraption that’s supposed to help you put your socks on easier.
Terrible.
Anyway…
If you DO believe in what you’re offering… it’s your MORAL and ETHICAL obligation to sell it as hard as you can to those who need it.
What’s the alternative? Keep it for yourself?
Uh selfish.
Oh, give it away free…
Right, right. Except you won’t be able to put food on your table so you won’t be able to continue to give it to people, you’ll then be forced to do something else TO put food on the table and millions of people will miss out on it.
The only way to continue to help the people who need what you offer most sustainably is to sell it to them.
Period.
That’s why I chuckle when I get these messages.
Soooooo short-sighted.
And frankly not people I can help.
I’m glad they’re gone. We’re BOTH better off.
Now, here’s the thing…
The skillset YOU have is incredibly valuable.
Just think about what you can do with it.
Websites have been used to gain attention for very important causes like hunger, poverty, AIDS, and all sorts of things. They’ve been used to employ millions of people around the world. They’ve helped bring important news to light that literally changes the world…
What YOU have is immensely valuable.
And, it’s your DUTY to sell it to others.
Don’t forget that.
Don’t be shy about selling yourself.
Don’t feel bad about taking money for it…
Now, if you want to up your skills to a level you can be proud of and truly believe in then I strongly recommend this:
https://johnmorrisonline.com/Ultimate
The design section of this course really sets it apart. Heck that part alone will make you so confident in your skills you’ll be hunting down new clients like a bloodhound on a fresh scent.
And frankly, you owe it to yourself to do this and get that life you dream of.
But, more importantly… you owe it to the people you can help.
P.S. If you liked the show, give it a like and share with the communities and people you think will benefit. And, you can always find all my tutorials, podcast episodes and more on johnmorrisonline.com, @jpmorris on Twitter and youtube.com/johnmorrisvideo.
