Stack the deck.
Let me tell you my up and down story with this. I’m an extremist. When I have a new idea, I latch onto it, go all-in on it until I get bored and then I move onto the next thing. And, when I first got online 15 years ago, there was a lot to learn.
So, I just ran from thing to thing.
First, it was hard-core, direct response web pages to sell my services. Then, Google Adwords, then blogging, “viral marketing”, MySpace, YouTube, content marketing, social media.. on and on and on.
What I’ve learned through all that is stability with your freelance income isn’t about any one thing. It’s about all these things stacked together. I might get 500 or 1,000 views of a video on YouTube. Another couple-hundred on Instagram. A handful on LinkedIn.
No one thing is all that much.
But, across all those platforms.
Publishing 365 days a year.
For 15 years?
It adds up.
So, you have to take a long-term view when it comes to freelancing, in general, and developing a stable freelance income, specifically. There’s no one thing you’re going to go do in the next week that’s going to suddenly give you that stability.
Anyone telling you that is just trying to sell you something.
And, of course, it’s not just online. Local meetup groups. Networking. Asking existing clients for referrals or follow-up work. Upwork, Fiverr, Freelancer.com. Always be doing it all. It’s about never letting off the gas or falling into “hope marketing”.
Where you just hope the clients will just show up.
Nah… EFF THAT!
Go get ’em.
And, ALWAYS be goin’ and getting’ em!
That’s the real truth about a stable freelance income. May not be the “magic gimmick”, make-all-my-problems-go-away “secret” you wanna hear. But, it is the truth. And, here is a little secret. It might seem daunting.
But, after awhile, you’ll love it.
When you see your actions lead directly to money in your pocket.
It gets addictive. 😉
And, eventually, it becomes more about the process than the result.
Now, let me do a little grinding of my own. I have a system for integrating all these things together that I figured out over all these years. If you want to learn what I do, I teach it to you in my Beginner’s Guide to Freelance course here.
