Some wild numbers from my recent launch

This surprised even me.

I’ve been apart of multiple 6- and 7-figure product launches with several big name online marketers, so I knew this was the case. But, I never realized just how much. With my latest launch, I got some hard numbers.

A full 47% of people who purchased my cold email course…

Did so on the *last* day of the launch.

Again, I knew that happened, but 47%!

That’s kinda wild. It’s also funny because I get scrubs who will email me telling me to “quit sending so many emails… waaaaa!” (I sent 4 on the last day this go-around). They’ll proclaim definitively:

“If someone we’re going to buy, they’d have done it already!”

So certain.

So wrong.

Haha.

I’ll likely send *even more* now that I’ve seen the numbers.

Anyway, there’s several important insights from this, in my (correct) opinion. First, is simply the power of deadlines and urgency. Again, something I knew… but seeing hard numbers like this just makes it more clear.

Find ways to integrate deadlines into your marketing.

Limited-time offers.

Time-limited sales and discounts.

One time offers.

Limited-time bonuses.

Really anything that lets you set a deadline. Make it real. For example, my course really DID go up to $88 at the end of the launch. That wasn’t some gimmick or trick. If you want it now, that’s what you pay.

So, it has to be real.

But, you can do it.

There’s ways… you just have to think creatively.

Another… deeper… lesson has to do with who you listen to. If I listened to the scrubs and know-it-alls, who complain about every damn thing, I wouldn’t be so aggressive on that last day of the launch.

And, I’d lose revenue for it.

Even my own audience.

I take what you say with a grain of salt… because behavior doesn’t always match the words. That’s blasphemy to the “koombaya-ers” who nag on and on about “the customer is always right” and “just ask” your audience.

Blah, blah.

No, I’m a leader.

My job is to lead.

And that’s damn well what I’m going to do.

Final lesson, to me, is the hardest one, though. It’s about your own pre-conceived notions on all this. Because you may be the guy or gal thinking “people would have already” bought or some other pre-judgment.

And, you have to be careful of that.

There were so many things that were counter to my own beliefs that I learned from this launch. The last day sales, the performance of the upsells, the “strange” way I did a Skillshare promo followed by a regular launch.

A lot of that didn’t go how I pre-judged it might.

In some ways, good… and in others, not.

So, you have to be careful thinking you know how everything is going to work and how people are going to respond. And, you have to be careful believing that everyone thinks like you do.

They don’t.

Anyway, like I said, there was so much I learned from this launch — and a big reason why I learned so much from this one compared to previous course launches — that I did a full recording on it all.

My strategy going in.

The hard numbers from the launch.

And a bunch of insights and lessons learned.

The good, the bad and the ugly.

I lay it all out in the recording. If you’d like to get access to that recording, it’s a Patreon exclusive for patrons only. Not only do you get access to this recording, but you also get access to all my past and future courses for as long as you’re a member.

So, if you want access to everything, including the recording…

This is the place to do it: https://myjohn.us/patreon

Later,

John

You might also like

Real-world alchemy

Question: what’s a simple way to pandemic proof your business? Or what about the next recession? There’s always one around the corner for one reason

Read More »

$5,857.20

That’s been the top, so far. The highest I’ve hit on Skillshare. And that IS just Skillshare. Doesn’t count Udemy, sales on my own website,

Read More »
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Share on pinterest
Pinterest
John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secrets to high-paying freelance clients

What makes clients willing to pay $5,000, $10,000 even $20,000 and up for your services? Download and install my mobile app and I’ll show you. It’s free. Just click the button below:

Clients Like:

Inc. Magazine Logo
Lewis Howes Logo
Ray Edwards Logo

WHAT OTHERS ARE SAYING

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.