That’s the headline.
Of the most effective services sales page I ever ran. In fact, I ran it for years on my site before I whittled down to just one client. It’s easily brought in tens of 1000s of the greenbacks for me.
I don’t care what kind of web development you do…
This should be your headline.
It grabs the reader by the eyeballs…
And, forces them to read.
Because, it’s every client’s worst nightmare.
It’s like a car wreck, they can’t NOT look.
And, it works no matter what kind of services you offer.
Of course, you gotta follow it up correctly; otherwise, your potential client will quickly lose interest. So, next comes the “horror story”. For me, it’s Inc. Magazine and how they spent 2 years try to get their site built.
Went through several developers.
Spent lots and lots of money.
And, still had nothing.
This makes the fear REAL to your potential client.
Imagine being a client and hearing Inc. Magazine had that much trouble.
It makes your biggest fear suddenly very real. Now, at this point, you have them hooked and they’re in for the long haul to read your services page. But, you’re still not done. What comes next is the most crucial part.
It’s the transition from just scaring the crap out of them…
To actually selling your services.
AND, making your ad something they want to share, in and of itself.
With co-workers, employees, colleagues.
They’ll actually share YOUR ad.
It also establishes the criteria by which they’ll evaluate YOU as a developer. Criteria YOU get to establish. And then, conveniently meet in the rest of your sales page. “Set ’em up and knock ’em down” as they say.
At any rate, I just added a bonus lesson to my Beginner’s Guide to Freelance course that’s specifically for web developers. In it, I go through the services page I used all those years and the psychology behind it.
Plus, I give you the Word doc with all the copy in it.
If you’re a freelance web developer, you don’t want to miss this.
You can get started with the course on my free tutorial site here: https://johnsfreetuts.com/freelance
Later,
John
