Profit like a drunk sorority chick

Got this truth bomb from Sir Joelsuf on the YouTubes:

“Most ‘courses’ I’ve been running into aren’t very actionable. I don’t really care if the course is taught by a tiktok ‘influencer’ who acts like a drunk sorority chick, if the content is actionable and produces results, it has value to me.”

Then he followed up with this:

“Actionable = Straightforward stuff: Here’s what to do, here’s what not to do, here’s why you do this, here’s why you ought to avoid that, stuff like that. Like your courses haha.

But that’s not what I see in most other courses, which have maybe one module that is actionable for every nine that contain nothing but theory, opinions, selling on dreams, and instructors who clearly just wants to get paid to hear themselves speak/watch themselves act. This is especially true in the finance/investing field, where the scamming and swindling has become cartoonishly outrageous.”

Now, here’s the thing…

“Not being actionable enough” is the #1 criticism you’ll get when creating an online course. No matter how actionable you make it, students always want more. But, you’ll notice how he defined “actionable”.

It wasn’t “a process”.

That’s the mistake everybody makes.

Actionable = process.

No, no, no.

That’s *part* of it, but it’s not enough. He gave you a couple examples, but I’ll tell you this… having taught as many courses as I have now, there are very specific things students will classify as “actionable” and “valuable”.

“Make it actionable.”

“Pack it with value.”

You hear that all the time when it comes to creating any kind of content. But, what does that actually mean? Again, it’s some very specific things that I’ve figured out over the years — and it’s not simply “process”.

Anyway, it’s one the big things you’ll learn in my Sane Course Creation course. How to make your courses intrinsically actionable and cram it with so much value your students will feel like they need a cigarette afterwards. 😀

It’s why I repeatedly get the “like your courses” comments.

It’s all intentional…


And repeatable.

And works for courses, YouTube videos, Instagram — any kind of content production. A valuable skill, that could bring you thousands in new clients and customers, even if you never create or sell an online course.

In any case, it’s all in Sane Course Creation.

Right now, the course is up on Skillshare which means you can get it essentially free. That’s because as an instructor there, I can offer you an exclusive 1-month free trial of the platform (the normal trial is just 7 days).

With that, you get 100% unfettered access to the site.

Every course, lesson, download, PDF.


Then, if you simply cancel before the month is up, you never pay a penny. A few hoops, but not a bad gig. Anyway, the link you need to get that exclusive 1-month free trial is here:

Then, once you’re in, use that same link to access the course.

You’ll want Lesson #2.



P.S. For patrons, you already have access here:

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

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Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

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Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

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Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.