My hypocrisy on niches

If you have the IQ of a salamander…

This probably won’t make much sense. People hear something and they suddenly think it applies to every single instance, everywhere, always — no matter what… context and nuance be damned!

If you have half a brain…

You realize how dumb that is.

Enter my thoughts on “niches”. Was chatting with my little brother about this the other day and how I probably look like a hypocrite to the lizard-heads. Because one of the first things I teach freelancers is to pick a niche.

Yet, in my latest course, the Ascension Matrix…

I talk about how niches are mostly irrelevant and stupid.

And will, in fact, hurt you in a lot of cases.

So, what gives?

Take Google, for example. It’s a search engine, ultimately. Yet, Google (Alphabet… whatever) has its hands in TV, cars, wifi, home assistants, phones and a whole slew of other products and services that are only loosely related to being a search engine.

And that’s because Google understands what kind of company it REALLY is.

And how it butters its bread.

And everything is in service of that.

It’s similar to what Henry Ford understood.

He wasn’t in the car business… he was in the transportation business.

Same is true for you, bucktweet… when you’re freelancing, niches make complete sense. They de-mystify your services to your clients and make them easier to sell. BUT, as you “ascend” beyond freelancing…

To much higher levels of leverage…

Niches become irrelevant and stupid.

As dumb as Google sticking just to

Or Henry Ford just trying to make a better horse and carriage.

Not only will you be leaving a whole fistful of benjamins on the table. But, you’ll be cutting yourself off from a whole range of new insights, innovations, products, services — and ways you can serve your core audience…

And get paid handsomely for.

And even more…

Your business will become stale and boring.

And you’ll eventually lose interest.

Something I had to learn the hard way. In any case, that’s one of the things I show you in the course — a strategic way to expand your product line while still staying true to your core value proposition.

Creating dozens of new offers…

That still serve the same core audience.

It’s a simple way to increase what you earn…

And keep your business fun and exciting…

With very little extra effort on your part.

Anyway, as I’ve said, the course is up on Skillshare — meaning you can get essentially-free access to it. That’s because, as a teacher on Skillshare, I can offer you an exclusive 1-month free trial of the site.

(The normal trial is just 7 days).

So, you can start the trial…

Take all the courses you want (including mine)…

Then cancel before the month is up… and you never pay a penny. Certainly not for everybody as there’s a few hoops to jump through, but may be worth it to you. Either way, I’ll be taking the course OFF Skillshare at the end of June.

So, if you want in…

Time is a’tickin’.

Link to get access to the increased trial period is here:



P.S. For patrons, you already have full access to all my courses, including this one, over on Patreon here:

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That’s been the top, so far. The highest I’ve hit on Skillshare. And that IS just Skillshare. Doesn’t count Udemy, sales on my own website,

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Andrew Malone

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John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

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Michael Skye

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John has a particular knack for the development and training of others.