My Army brain can’t freakin’ understand these people

I think Ryan Lee was the first one I heard say it.

I was backstage at his Continuity Summit seminar he used to do (maybe still does, not sure). A client of mine was good friends with him so they let us backstage and we got to hear their behind-the-scenes strategizing.

It’s actually quite interesting how precisely planned these seminars are.

Anyway, he said it to his staff.

And, I remember thinking… “That’s a bit cynical, but okay.”

In the years since, having worked with some of the top people in online business and marketing on numerous 6- and 7-figure product launches… I’ve learned. He wasn’t being cynical… he was right.

No judgment…

It’s just true.

Most people are just lazy.

That might be rude, it might piss you off, you might think *I’m* being cynical… but, it’s just true. Case in point… every time I (or anybody I’ve worked with) launches a new product or does some kind of promo…

Anything with a deadline.

We’ll tell the audience from the very beginning… “There’s a deadline. It’s a hard deadline. It’s not a marketing gimmick. There will be no exceptions.” Etc, etc. And yet still, after the fact, somebody always asks…

“Can you extend the deadline?”

“Can you make an exception?”

And there’s always some excuse why. And they always get pissed off when you tell them no — despite all the times you told them you wouldn’t do it before-hand. For a former military guy like me, it’s the weirdest damn thing.

A deadline is a deadline… period.

Anyway, I bring this up just in case you think I’m playing about taking my Cold Email Method course off Skillshare at the end of April. So, we’re clear and there’s no misconceptions…

I’m not playing.

It’s not a marketing gimmick.

The course WILL come down the morning of May 1st.

I’m not gonna stay up until midnight or anything, but when I wake up on May 1st… the first thing I’m going to do is take the course off Skillshare. And then, I’ll put it up on my website (at some point) and sell it for around $100 or so.

I *may* do some kind of promo for people who want to buy it outright…

Instead of getting it on Skillshare.

But, there’s no guarantees on that and it will be very short, if I do. And you’ll still have to fork over a healthy chunk of change to get it. So, if you want to get it now… while it’s on Skillshare, time is starting to slip away.

And, there will be no exceptions.


Anyway, you know the deal by now. I’ve uploaded the course as Lessons 3 and 4 here: If you’re a Skillshare member, that link will take you straight into the course to watch.

If you’re NOT a member, that will trigger a 14-day trial for you.

You get unfettered access to every course on Skillshare (30,000+) including the one above AND all my other courses. There’s no obligation and you can cancel at any time. And, if you cancel before the 14 days is up, you never pay a penny.

It’s a few hoops and maybe not for everybody…

But, might be worth it for you.

Anyway, link again, is here:



P.S. If you’re a Patron of mine on Patreon… as you know, you get access to everything I produce, including all my courses, for as long as you’re a Patron. I’ll be uploading this course there soon… so, just sit tight. If you’re not a Patron and would like to learn more about that program, the link is here:

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That’s been the top, so far. The highest I’ve hit on Skillshare. And that IS just Skillshare. Doesn’t count Udemy, sales on my own website,

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

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Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

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On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

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Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.