I think Ryan Lee was the first one I heard say it.
I was backstage at his Continuity Summit seminar he used to do (maybe still does, not sure). A client of mine was good friends with him so they let us backstage and we got to hear their behind-the-scenes strategizing.
It’s actually quite interesting how precisely planned these seminars are.
Anyway, he said it to his staff.
And, I remember thinking… “That’s a bit cynical, but okay.”
In the years since, having worked with some of the top people in online business and marketing on numerous 6- and 7-figure product launches… I’ve learned. He wasn’t being cynical… he was right.
It’s just true.
Most people are just lazy.
That might be rude, it might piss you off, you might think *I’m* being cynical… but, it’s just true. Case in point… every time I (or anybody I’ve worked with) launches a new product or does some kind of promo…
Anything with a deadline.
We’ll tell the audience from the very beginning… “There’s a deadline. It’s a hard deadline. It’s not a marketing gimmick. There will be no exceptions.” Etc, etc. And yet still, after the fact, somebody always asks…
“Can you extend the deadline?”
“Can you make an exception?”
And there’s always some excuse why. And they always get pissed off when you tell them no — despite all the times you told them you wouldn’t do it before-hand. For a former military guy like me, it’s the weirdest damn thing.
A deadline is a deadline… period.
Anyway, I bring this up just in case you think I’m playing about taking my Cold Email Method course off Skillshare at the end of April. So, we’re clear and there’s no misconceptions…
I’m not playing.
It’s not a marketing gimmick.
The course WILL come down the morning of May 1st.
I’m not gonna stay up until midnight or anything, but when I wake up on May 1st… the first thing I’m going to do is take the course off Skillshare. And then, I’ll put it up on my website (at some point) and sell it for around $100 or so.
I *may* do some kind of promo for people who want to buy it outright…
Instead of getting it on Skillshare.
But, there’s no guarantees on that and it will be very short, if I do. And you’ll still have to fork over a healthy chunk of change to get it. So, if you want to get it now… while it’s on Skillshare, time is starting to slip away.
And, there will be no exceptions.
Anyway, you know the deal by now. I’ve uploaded the course as Lessons 3 and 4 here: https://myjohn.us/coldemail. If you’re a Skillshare member, that link will take you straight into the course to watch.
If you’re NOT a member, that will trigger a 14-day trial for you.
You get unfettered access to every course on Skillshare (30,000+) including the one above AND all my other courses. There’s no obligation and you can cancel at any time. And, if you cancel before the 14 days is up, you never pay a penny.
It’s a few hoops and maybe not for everybody…
But, might be worth it for you.
Anyway, link again, is here: https://myjohn.us/coldemail.
P.S. If you’re a Patron of mine on Patreon… as you know, you get access to everything I produce, including all my courses, for as long as you’re a Patron. I’ll be uploading this course there soon… so, just sit tight. If you’re not a Patron and would like to learn more about that program, the link is here: https://myjohn.us/patreon.