My 6-figure tele-marketing gig

One of the later sales jobs I had was for this company called CPI.

I honestly don’t even remember what that stood for. I think it was the owner’s name. Gotta love those self-aggrandizing CEOs! Haha.

Anyway, they sold what now would be called “managed” Qwest phone service. Every month, we got a list of Qwest business phone subscribers whose contracts were up in 2 months or less.

Our job was to convince them to renew…

But, with our add-on service.

Basically, we became their account managers. So, instead of calling the Qwest hotline if they needed help and waiting on hold for 30+ minutes… they called us and we had a whole support department that managed their account for them.

I was on the sales team.

Every day, I got a list of new leads to call.

Had a script I used.

It was glorified tele-marketing.

But, it paid way better. 6-figures plus if you met even modest sales goals. My first month on the job I instantly became the top salesman on staff — and was blowing all the goals the company had out of the water.

And, it was ultimately just cold-calling.

I guess that’s why I’ve never had the mindset that “cold outreach doesn’t work… meeeeh” like some of the negative know-it-alls I hear from do. This company was a multi-million dollar company 100% based on cold-calling.

I saw it work first-hand.

Or there’s Woodpecker CRM.

It’s a CRM with a heavy focus on cold outreach.

Does 3 mil in revenue per year.

Did you know that 100% of SDR teams use cold email as an outreach channel? These are teams that specialize in outbound marketing. Teams that big companies hire to do their outbound marketing for them.

And, 100% of them use cold email.

That should tell you something.

Now, here’s the thing…

If you’re like me, you’ve received some bad cold emails in your time on the internet. I just got one this morning, in fact (that I’ll likely write about here soon). And, you imagine doing that and think, “Who in the world would respond to that?”

And, you’re right.

Those go straight to my trash.

But, that’s not what I teach you to do. The method I teach is a sophisticated, but simple, approach to cold email that’s based on both my experience doing cold outreach for various companies throughout my career…

AND, real-world data from companies like Woodpecker.

Who get to see it from a high-level, data-driven perspective.

I’ll be talking about this more here soon…

But, if you just want to cut to the chase and learn the methods…

It’s what I teach in my Cold Email Method course.

Right now, you can get access to the course over on Skillshare. I’ve put it there to give everybody a chance to take it… regardless of your financial situation. You’ll find the course as Lesson #3 here:

But, that’s only for the month of April.

After that, I’ll be taking it down and selling it on my website probably for around $100 or so. So, if you want to save yourself some smackers… this is how.

Anyway, if you’re already a Skillshare member, that link will take you right to the course. If not, it will trigger a 14-day trial of Skillshare for you. What some people do is they sign up for the trial, take the course and then cancel before the trial is up…

And you end up never paying a penny for the course.

It is a few hoops to jump through…

But might be worth it to you.

To save that $100.

In any case, it’s up to you.

Link is here if you’re interested:



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.