Job-Getting Secrets From the Former CEO of Burberry

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Angela Ahrendts is the former CEO of Burberry… a 3.2B/year company with over 10,000 employees. She’s credited with resurrecting the brand and raising the value of the company from 2B to 7B during her tenure. She was even reported to be the highest paid CEO in the UK as of 2012.

She’s since left and went to Apple.

She was hired as the Senior Vice President of Retail and Online Stores and is the highest paid executive (according to SEC filings)… making even more than CEO, Tim Cook.

While still at Burberry, she did an interview with Sal Khan of Khan Academy.

And, he asked her directly what does she look for when hiring new employees and when looking for employees to promote within (at the time) Burberry. Guess what she didn’t say.

She didn’t say talent…

She didn’t say genius…

She didn’t say any of the things you might immediately think.

And, what she did say is a sobering lesson in what really matters to companies like this. And, frankly, should have you “jumping out of your chair” excited if you’re looking to breaking into the tech industry.

Because it proves you can get started much sooner than you think.

You don’t need to wait until you have a degree.

You don’t need to wait until you learn this XYZ set of skills.

You don’t need to wait until you’re ultra-confident.

You can start now.

Anyway, I break down the interview and let you listen in to exactly what she said in the latest episode of the podcast. Learn what she says you should focus on and the tricks I’ve learned to leverage all this to your advantage right here:

If you get value, be sure to like it and also share it with the developers you know so we can reach as many as possible and help them to make their IT career dream come true, as well.

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John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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