I’m getting haunted by the ghost of Constant Contact

This is a lesson in what NOT to do.

For the past month or so, this guy — we’ll call him Derek — has been harassing me about switching from Aweber, as my autoresponder, to using Constant Contact. Here’s his main pitch:

Constant Contact has a 97% percent email deliverability and a compliance department. Meaning that 9.7 out of 10 of your sent emails will get to the inbox and pass the spam filters vs other programs (Aweber) can only guarantee 7 out of 10 of your emails with no one to call.

It’s a compelling enough pitch.

I’ve actually considered it.

But, there’s a few problems with his approach that have taken me from seriously considering it to “no way in hell and if I did, I’d do it on my own without him” — that YOU can learn from if you’re going to cold email people like this.

1. Prove it.

He’s emailed my 6-7 times over the past few months and continues to parrot the same email deliverability line, but he just says it. Where does that 97% number come from? And, don’t just link me to Constant Contact…

Because I’m assuming they’re biased.

Show me it’s real.

Show me the stats about Aweber are real.

Don’t just parrot the same line over and over and assume I’m just going to believe it. Prove it with a source that is independent and trustworthy and really makes me believe and I’m a lot more likely to pay attention.

2. Handle objections

Beyond proving it… you have to deal with the natural objections people will have. For example, I think a lot of the statistics around email are bunk. Mainly because of the way these autoresponder services do their tracking…

And, how ESPs like Gmail make that tracking harder in a lot of ways.

But also because I’ve seen some weird stats happen in my own experience…

That make me question that tracking.

You have to recognize those objections exist and address them. NEVER leave objections unaddressed. They won’t just magically go way. And, clients won’t hire you if they have objections. You have to tackle them head on.

3. Why should I care?

Next, YOU have to explain in detail why I should care. Connect your pitch to the thing I care about most — which in this case is my bottom line. Show me how the difference in deliverability rate affects my bottom line.

Show me the numbers.

Don’t assume I’ll do the math.

I’m not going to sell myself FOR you.

YOU have to do it.

4. Change it up

If you’re going to harass me, at least change up your pitch. Mention other sales points about the product. Tell me about the success stories of other clients who’ve switched from Aweber to Constant Contact…

And, the increases of revenue they saw.

Don’t just parrot the same line over and over.

If it didn’t push me over the edge the first time, simply repeating it verbatim over and over isn’t going to work. It just annoying and makes me never want to work with you even IF I decide to make the switch.

So, there you go.

Do with that what you will.

I’d bet you could look at your own service pages and pitches and find ways you could make them even more compelling using what I just showed you.

Another way to crank up the persuasiveness of the services you offer is to increase their *perceived* value — the value of those services in your client’s mind. The more you do that, the more you can get hired…

AND, the more you can charge.

And, if you want, I’ll teach my system for doing that in my 5-Figure Formula course which you can learn all about here:

Later,

John

Idea Engine LLC

P.O. Box 245

Winona, MO 65588

Want to unsubscribe or change your subscriber settings? Use the links below:

Join 7,700 Other Freelancers Who've Built Thriving Freelance Businesses

Over 7,700 other freelancers have started thriving freelance businesses using the information on this blog. Are you next? Subscribe below to get notified whenever a new article is posted and create your own success story:

You might also like

Facebook
Twitter
LinkedIn
Reddit
Pinterest
John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join 7,700 Other Freelancers Who've Built Thriving Freelance Businesses

Over 7,700 other freelancers have started thriving freelance businesses using the information on this blog. Are you next? Subscribe below to get notified whenever a new article is posted and create your own success story:

Success Stories

Ready to add your name here?

Tim Covello

Tim Covello

75 SEO and website clients now. My income went from sub zero to over 6K just last month. Tracking 10K for next month. Seriously, you changed my life.

Michael Phoenix

Michael Phoenix

By the way, just hit 95K for the year. I can’t thank you enough for everything you’ve taught me. You’ve changed my life. Thank you!

Stephanie Korski

Stephanie Korski

I started this 3 days ago, following John’s suggestions, and I gained the Upwork Rising Talent badge in less than 2 days. I have a call with my first potential client tomorrow. Thanks, John!

Jithin Veedu

Jithin Veedu

John is the man! I followed his steps and I am flooded with interviews in a week. I got into two Talent clouds. The very next day, I got an invitation from the talent specialists from Upwork and a lot more. I wanna shout out, he is the best in this. Thanks John for helping me out!

Divyendra Singh Jadoun

Divyendra Singh Jadoun

After viewing John’s course, I made an Upwork account and it got approved the same day. Amazingly, I got my first job the very same day, I couldn’t believe it, I thought maybe I got it by coincidence. Anyways I completed the job and received my first earnings. Then, after two days, I got another job and within a week I got 3 jobs and completed them successfully. All the things he says seem to be minute but have a very great impact on your freelancing career.

Sarah Mui

Sarah Mui

I’ve been in an existential crisis for the last week about what the heck I’m doing as a business owner. Even though I’ve been a business for about a year, I’m constantly trying to think of how to prune and refine services. This was very personable and enjoyable to watch. Usually, business courses like this are dry and hard to get through…. repeating the same things over and over again. This was a breath of fresh air. THANK YOU.

Waqas Abdul Majeed

Waqas Abdul Majeed

I’ve definitely learnt so much in 2.5 hours than I’d learn watching different videos online on Youtube and reading tons of articles on the web. John has a natural way of teaching, where he is passionately diving in the topics and he makes it very easy to grasp — someone who wants you to really start running your business well by learning about the right tools and implement them in your online business. I will definitely share with many of the people I know who have been struggling for so long, I did find my answers and I’m sure will do too.

Scott Plude

Scott Plude

I have been following John Morris for several years now. His instruction ranges from beginner to advanced, to CEO-level guidance. I have referred friends and clients to John, and have encouraged my own daughter to pay attention to what he says. All of his teachings create wealth for me (and happiness for my clients!) I can’t speak highly enough about John, his name is well known in my home.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Mohamed Misrab

Misrab Mohamed

John has been the most important person in my freelance career ever since I started. Without him, I would have taken 10 or 20 years more to reach the position I am at now (Level 2 seller on Fiverr and Top Rated on Upwork).

Join 7,700 Other Freelancers Who've Built Thriving Freelance Businesses

Over 7,700 other freelancers have started thriving freelance businesses using the information on this blog. Are you next? Subscribe below to get notified whenever a new article is posted and create your own success story: