I’m bawling like a baby

I’m watching Criminal Minds on Netflix.

Season 7, Episode 10. Jimmy Hall. A Philadelphia boxer whose son is dying and he goes on a killing spree because he doesn’t know how to cope. There’s a scene after they catch him.

His son is dying.

And they let him in to see him.

And, he tells his son it’s okay to let go. That letting go doesn’t make you a quitter. It just means, in that moment, you gave it your best — and it’s just time to let go and move on. And then as he tell his son he loves him…

His son dies.

Not gonna lie… I’m bawling like a baby.

Everyone in that scene was.

You can tell real from fake tears.

And, those actors were crying genuinely.

But, why?

I know it’s not real. That same kid became the star of Gotham a few years later and I watched him for years in that. The actors… well they sure as hell know it’s not real. Yet, here we all are blubbering like idiots…

At something that’s not enough even actually happening!


I can tell you why for me. I imagine myself in that father’s shoes. I imagine it’s my kid on that hospital bed. I imagine it’s me that has to tell him it’s okay to let go. And, I can’t bear the thought.

It rips me to pieces.

I hope I never have to face a moment like that.

I don’t know if I could do it.

That is the power of story.

A good one grabs hold of you. It cuts straight to your heart. And, it can move you in any direction it wants to take you.

That’s a business lesson you shouldn’t soon forget.

Because those stories can also help you methodically position yourself as the de facto leader in your marketplace. They can help set you up as THE authority that everyone is clamoring to work with.

And they can do every ounce of “selling” for you.

So, clients show up to your profile or sales page… ready to hire you.

No cajoling or hard-selling required.

AND… there’s a systematic way of doing it.

Anyhoo, that’s what I teach you in my AM2 Protocol Master Class. Probably not for your average-IQ wannabe who is just looking for gimmicks and tricks. But, if you’re a thinker who wants to build a true “set and forget” client-getting system…

It’ll be right up your alley.

Anyway, you can learn all about it here:



Idea Engine LLC

P.O. Box 245

Winona, MO 65588

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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