Right after I built Platform University for Michael Hyatt.
He has a massive following online. And, a bunch of his acolytes wanted a membership site just like his. Well, turns out I was 1 of 2 people in the world that could build it for them. And, the other guy wasn’t taking clients.
So, I started getting a ton of quote requests for a “clone” of his site.
I charged 3K a piece for these sites.
But, I’d written the WordPress theme from scratch, myself. So, I had all the code. I knew exactly how to tweak it and set it all up. And, because they were seeking ME and I had a little more control…
I only allowed very few customizations.
All that meant each site only took me a few hours to build.
4-5 at most.
So, my “hourly rate” went from 100/hour to 600-700/hour.
Now, you might think…
“Okay great. But, that was this super unique thing and there’s no way I can replicate that.” Au contraire mon ami. It’s easily replicated. Yes, easily. Once you understand the dynamic and WHY it worked.
Replicating it is simple.
In fact, I’ve done it numerous times since.
And no, it’s not always 6-7 times the rate.
But, 3-4 times what you’re charging hourly… is easy to do.
Anyway, there’s 3 components that go into this to make it work. The more you get each right, the more you’ll see your rate per hour go up. If you’re interested in learning how, I have a bonus lesson in my Beginner’s Guide to Freelance course…
That will teach you those 3 components and how to put them together.
Plus, you can take it for nothing over on SkillShare.
All the details on that are here: https://johnmorrisonline.com/freelance