How to Start a Blog to Get More Freelance Clients

Start a blog to get more freelance clients? Why would I do that? To quote the infamous, Gary Vaynerchuck:

Producing content is now the BASELINE for all brands and companies. It literally doesn’t matter what business you’re in, what industry you operate in, if you’re not producing content, you basically don’t exist.

Of course, it’s not just his opinion. There are plenty of studies and statistics to back up the fact the content marketing is the most effective way to start getting clients and customers from scratch:

  • 69% of people bought something because of a tweet
  • 94% plan to make a purchase from a business they follow
  • Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.
  • Content marketing generates over three times as many leads as outbound marketing and costs 62% less.
  • Almost half of 18- to 49-year-old people get their news and information online – and those numbers are growing.
  • Small businesses with blogs get 126% more lead growth than small businesses without.
  • After reading recommendations on a blog, 61% of U.S. online consumers made a purchase.
  • Content marketing rakes in conversion rates six times higher than other methods.
  • Populating websites with blog content is how you end up with 434% more search engine-indexed pages than other business sites that don’t publish content.
  • Businesses publishing 16-plus posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles

“Ok, John. I’m in, but what do I do?

Let’s start with the big picture strategy:

Traffic, lead sales.

Simply put, you use content to get traffic to your website. ON that website, you push visitors to your lead optin pages. Once on your mailing list, you followup with subscribers and sell them your services.

There’s more nuance to it than that, but that’s the basic idea.

One caveat for freelancers, while the above holds true, I would also add repeat clients and referrals to that list. That’s because they are such a critical part of a successful freelance business.

You won’t survive without them.

However, content marketing plays a big role in getting repeat clients and referrals because it helps you attract your most ideal clients. People who are more likely to love working with you.

And therefore, come back again and again.

So, with all that out of the way, here’s the HOW:

Here’s what’s covered in the video:

Domain Name

  • What should my domain name be?
  • Where do I get a domain name?
  • How do I upload my site to my domain name?

Hosting

  • What is hosting?
  • Should I host my own website?
  • Where do I get hosting?
  • Recommended providers
  • How do I connect it to my domain name?

Install WordPress

  • Why WordPress
  • How do I install it?
  • Where can I learn how to use it?

Install Recommended Plugins

  • Elementor
  • Custom CSS and JS
  • Yoast SEO
  • Monster Insights
  • Wordfence
  • JetPack

Pick Your Theme

  • OceanWP
  • Hello Theme

Setup Pages

  • Services
  • Email Optin
  • Home
  • About
  • Contact
  • Blog

Write Your First Blog Post

  • First post: Top X Mistakes ABCers Make When Hiring an XYZer
  • Story showing you can relate
  • How you discovered the right way
  • The tips
  • How YOU fit the criteria
  • Where to hire you

Promote Your Post

  • Record a video and post on YouTube
  • Rip audio and post as podcast
  • Share links on social media (Twitter, LinkedIn)
  • Re-post on Medium/relevant sites
  • Record short video ABOUT post and post to Instagram/Facebook

You might also like

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Share on pinterest
Pinterest
John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secrets to high-paying freelance clients

What makes clients willing to pay $5,000, $10,000 even $20,000 and up for your services? Download and install my mobile app and I’ll show you. It’s free. Just click the button below:

Clients Like:

Inc. Magazine Logo
Lewis Howes Logo
Ray Edwards Logo

WHAT OTHERS ARE SAYING

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.