Listen to the Full 30-Minute Podcast Version
Are You Losing Money Trying to Be Everything to Everybody?
I have 100% been guilty of this. When I first started marketing my services, I had a shotgun blast of an offer hoping potential clients would pick up on something and get in touch with me.
It reeks of desperation. And, clients don’t want a desperate developer.
The more you try to be everything to everybody, the more you’ll be nothing to nobody. Potential clients won’t really know what your strengths are and what your core offer is.
And, they’ll know you’re not a master of everything.
So, instead of trying to be good at everything…
Pick One Thing and Be Great At It
I’m a WordPress developer. More specifically, I’m really good and working with WishList Member and building membership sites.
I could talk for days on what a successful membership design looks like. I have oodles of testimonials and portfolio items to show a client if need be.
I have a mega-ton of credibility as a developer of membership sites.
So, why market myself as anything else?
You should do the same.
You’ll be happier. Your clients will be happier. And, you’ll make more money in web design!
How to Figure Out What to Be Great At?
Of course, you may not know what your core offer is, yet. That’s okay… it’s easy to figure out. Your core offer is at the nexus of vision, passion, and talent. That is, it’s the one or two things you have perspective on (vision), you’re super passionate about, and you’re really good at doing.
If that’s not immediately clear to you… then start taking on any project you can. You’ll figure out really quick what you HATE doing… and that’ll give you the clarity to see what you LOVE doing.
Did This Suck?
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