How to get more clients hiring you

There are three reason people don’t buy:

They don’t want what you have

They don’t believe you

They don’t believe THEY can do it

And, what I find is many freelancers get caught up on that 2nd one. So, they spend all their time conking potential clients over the head with “credibility”. Reviews, ratings, certifications, portfolio, etc.

It’s all important.

But, it’s NOT how clients decide who to hire.

You’ve likely heard the saying:

“People buy on emotion and justify with logic.”

Credibility is logic. You don’t decide what car you want to buy by going to J.D. Power and just picking the highest rated car. No, you care how it looks, how it performs, what kind of “tech” it has in it.

Car commercials aren’t just some dude reading reviews.

They’re rolling shots of the car swerving through the mountainside or the crowded city. They’re videos of all the cool tech. Hell, some people (myself included) have certain colors of car they refuse to buy (white, red and blue for me).

It’s completely illogical.

Point is…

When packaging and presenting your services, you need to think about what it is your clients truly desire. I’ve said it 1,000 times, but it bears repeating — clients don’t want a website, they want what that website can BRING them.

New customers.


Time and energy.

And, it’s the same no matter what kind of freelancing you do. They don’t want a blog article, they want increased search engine rankings and website traffic. They don’t want a logo, they want brand loyalty.


The important thing is to KNOW what that deeper desire is and make sure you speak to it in how you present your service offer.

That’s why my headline for my web development services was:

“Finally Get Your Membership Site Launched — And Start Growing Your Monthly Recurring Revenue.”

Nothing to do with tech.

Or credibility.


Straight to the heart of their ultimate desire.

Speak that language and they WILL listen.

In any case, this is the hidden lesson in my 5-Figure Formula course. I show you HOW to find high-end, premium clients with muney to spend and how to figure out what their ultimate desires are…

And then, how to craft a service offering they can’t refuse.

You can use that to charge more… if that’s what you need right now. Or, you can use it to get more clients. Whatever you want. But, the more clients VALUE your services, the easier it is to get hired and charge what you want.

In any case, I made a video where I show you how I went from charging $1,000 per website all the way up to $18,445 for a single website for a single client. If you want to see how I did it, that video is here:



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.

Success Stories

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Tim Covello

Tim Covello

75 SEO and website clients now. My income went from sub zero to over 6K just last month. Tracking 10K for next month. Seriously, you changed my life.

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Michael Phoenix

By the way, just hit 95K for the year. I can’t thank you enough for everything you’ve taught me. You’ve changed my life. Thank you!

Stephanie Korski

Stephanie Korski

I started this 3 days ago, following John’s suggestions, and I gained the Upwork Rising Talent badge in less than 2 days. I have a call with my first potential client tomorrow. Thanks, John!

Jithin Veedu

Jithin Veedu

John is the man! I followed his steps and I am flooded with interviews in a week. I got into two Talent clouds. The very next day, I got an invitation from the talent specialists from Upwork and a lot more. I wanna shout out, he is the best in this. Thanks John for helping me out!

Divyendra Singh Jadoun

Divyendra Singh Jadoun

After viewing John’s course, I made an Upwork account and it got approved the same day. Amazingly, I got my first job the very same day, I couldn’t believe it, I thought maybe I got it by coincidence. Anyways I completed the job and received my first earnings. Then, after two days, I got another job and within a week I got 3 jobs and completed them successfully. All the things he says seem to be minute but have a very great impact on your freelancing career.

Sarah Mui

Sarah Mui

I’ve been in an existential crisis for the last week about what the heck I’m doing as a business owner. Even though I’ve been a business for about a year, I’m constantly trying to think of how to prune and refine services. This was very personable and enjoyable to watch. Usually, business courses like this are dry and hard to get through…. repeating the same things over and over again. This was a breath of fresh air. THANK YOU.

Waqas Abdul Majeed

Waqas Abdul Majeed

I’ve definitely learnt so much in 2.5 hours than I’d learn watching different videos online on Youtube and reading tons of articles on the web. John has a natural way of teaching, where he is passionately diving in the topics and he makes it very easy to grasp — someone who wants you to really start running your business well by learning about the right tools and implement them in your online business. I will definitely share with many of the people I know who have been struggling for so long, I did find my answers and I’m sure will do too.

Scott Plude

Scott Plude

I have been following John Morris for several years now. His instruction ranges from beginner to advanced, to CEO-level guidance. I have referred friends and clients to John, and have encouraged my own daughter to pay attention to what he says. All of his teachings create wealth for me (and happiness for my clients!) I can’t speak highly enough about John, his name is well known in my home.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Mohamed Misrab

Misrab Mohamed

John has been the most important person in my freelance career ever since I started. Without him, I would have taken 10 or 20 years more to reach the position I am at now (Level 2 seller on Fiverr and Top Rated on Upwork).

Who else wants to build a thriving freelance business?

I’ve helped 39,413 other freelancers start and grow thriving freelance businesses. Are you next? Subscribe to my Freelance Secrets newsletter and I’ll show you how.