How to get more clients hiring you

There are three reason people don’t buy:

They don’t want what you have

They don’t believe you

They don’t believe THEY can do it

And, what I find is many freelancers get caught up on that 2nd one. So, they spend all their time conking potential clients over the head with “credibility”. Reviews, ratings, certifications, portfolio, etc.

It’s all important.

But, it’s NOT how clients decide who to hire.

You’ve likely heard the saying:

“People buy on emotion and justify with logic.”

Credibility is logic. You don’t decide what car you want to buy by going to J.D. Power and just picking the highest rated car. No, you care how it looks, how it performs, what kind of “tech” it has in it.

Car commercials aren’t just some dude reading reviews.

They’re rolling shots of the car swerving through the mountainside or the crowded city. They’re videos of all the cool tech. Hell, some people (myself included) have certain colors of car they refuse to buy (white, red and blue for me).

It’s completely illogical.

Point is…

When packaging and presenting your services, you need to think about what it is your clients truly desire. I’ve said it 1,000 times, but it bears repeating — clients don’t want a website, they want what that website can BRING them.

New customers.


Time and energy.

And, it’s the same no matter what kind of freelancing you do. They don’t want a blog article, they want increased search engine rankings and website traffic. They don’t want a logo, they want brand loyalty.


The important thing is to KNOW what that deeper desire is and make sure you speak to it in how you present your service offer.

That’s why my headline for my web development services was:

“Finally Get Your Membership Site Launched — And Start Growing Your Monthly Recurring Revenue.”

Nothing to do with tech.

Or credibility.


Straight to the heart of their ultimate desire.

Speak that language and they WILL listen.

In any case, this is the hidden lesson in my 5-Figure Formula course. I show you HOW to find high-end, premium clients with muney to spend and how to figure out what their ultimate desires are…

And then, how to craft a service offering they can’t refuse.

You can use that to charge more… if that’s what you need right now. Or, you can use it to get more clients. Whatever you want. But, the more clients VALUE your services, the easier it is to get hired and charge what you want.

In any case, I made a video where I show you how I went from charging $1,000 per website all the way up to $18,445 for a single website for a single client. If you want to see how I did it, that video is here:



Do you want high-paying freelance clients?

I’ll show you what I learned over the last 15 years about building a 100K freelance business from complete scratch. What I did to land projects with Inc. Magazine, Tim Ferris, Lewis Howes, Michael Hyatt and others. Just enter your email address in the box below and let’s get started:

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secret to high-paying freelance clients?

Enter your email below and I’ll show how to charge more and build a 100K freelance business from scratch:

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Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.