How to get more clients hiring you

There are three reason people don’t buy:

They don’t want what you have

They don’t believe you

They don’t believe THEY can do it

And, what I find is many freelancers get caught up on that 2nd one. So, they spend all their time conking potential clients over the head with “credibility”. Reviews, ratings, certifications, portfolio, etc.

It’s all important.

But, it’s NOT how clients decide who to hire.

You’ve likely heard the saying:

“People buy on emotion and justify with logic.”

Credibility is logic. You don’t decide what car you want to buy by going to J.D. Power and just picking the highest rated car. No, you care how it looks, how it performs, what kind of “tech” it has in it.

Car commercials aren’t just some dude reading reviews.

They’re rolling shots of the car swerving through the mountainside or the crowded city. They’re videos of all the cool tech. Hell, some people (myself included) have certain colors of car they refuse to buy (white, red and blue for me).

It’s completely illogical.

Point is…

When packaging and presenting your services, you need to think about what it is your clients truly desire. I’ve said it 1,000 times, but it bears repeating — clients don’t want a website, they want what that website can BRING them.

New customers.


Time and energy.

And, it’s the same no matter what kind of freelancing you do. They don’t want a blog article, they want increased search engine rankings and website traffic. They don’t want a logo, they want brand loyalty.


The important thing is to KNOW what that deeper desire is and make sure you speak to it in how you present your service offer.

That’s why my headline for my web development services was:

“Finally Get Your Membership Site Launched — And Start Growing Your Monthly Recurring Revenue.”

Nothing to do with tech.

Or credibility.


Straight to the heart of their ultimate desire.

Speak that language and they WILL listen.

In any case, this is the hidden lesson in my 5-Figure Formula course. I show you HOW to find high-end, premium clients with muney to spend and how to figure out what their ultimate desires are…

And then, how to craft a service offering they can’t refuse.

You can use that to charge more… if that’s what you need right now. Or, you can use it to get more clients. Whatever you want. But, the more clients VALUE your services, the easier it is to get hired and charge what you want.

In any case, I made a video where I show you how I went from charging $1,000 per website all the way up to $18,445 for a single website for a single client. If you want to see how I did it, that video is here:



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secrets to high-paying freelance clients

What makes clients willing to pay $5,000, $10,000 even $20,000 and up for your services? Download and install my mobile app and I’ll show you. It’s free. Just click the button below:

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Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

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Oliver Wainwright

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Jason Rumley

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Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

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Michael Skye

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John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

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Aaron Gott

John has a particular knack for the development and training of others.