I got this question on a video of mine:
“So how do you get the to pay for your larger fee vs the guy who will do it for 300.”
I get this a lot.
The “low-baller” problem.
So, what I wanna share with you, today, is a dead simple way for not only dealing with low-ballers, but also be able to raise your freelances fees at will… and, not have clients think twice about it.
And, it starts with a simple change in how you think about.
Why do people buy a Rolex watch when a Timex tells time just the same?
Why buy a nice car when your Yugo will “get you from A to B” just the same?
If you need a mechanic, do you choose the lowest price with no regard for quality?
People pay more for stuff all the time. YOU probably pay more for certain things regularly and don’t even realize. Do you buy Coke brand soda… or do you get the generic “Cola”. Why?
People don’t buy on price alone.
Regularly.
The thing YOU have to do is to establish yourself as a “product” worth investing more in. Because everything else equal (quality, service, etc)… YES! A potential client will go with the lowest price.
You haven’t give them a reason not to.
Your job is to give them reasons to spend more with you.
Think about it this way…
If you need a medical procedure and you came across a doctor’s office. Out front, the office has a beat up old sign, half broken off. The parking lot was all cracked and crumbling. The front door had a crack in it.
And, it just looked like a seedy place…
But, they had the lowest price…
Would you get your procedure there?
Why not?
THAT is your answer.
You have to make your “office” look pristine, clean and new to potential clients.
AND…
Position your competition as the “seedy office” with the cracked front door.
That’s your job as the marketer of your freelance business.
You do THAT…
And, you do it well…
Clients will pick you over the “guy who’ll do it for 300”.
And, they ‘ll happily pay you more when you raise your prices.
That’s the WHAT to do.
For the HOW… well, that’s what I teach you in my Beginner’s Guide to Freelance course. It’s all about positioning, marketing and establishing yourself as an authority in your niche so clients see you as that sparkling new “office” they can trust.
You can get started with the course for nothing over on my free tutorial site here: https://johnsfreetuts.com/freelance
Later,
John
