If you’re brand new to freelancing and don’t have any past client work or experience to lean on, then you’ll want to devour this email…
Because I’m going to show you…
How you can STILL get clients…
Even if you have ZERO past client work or experience.
And, create a 6-figure income with just two small projects per day.
Quickly, some context…
I’ve now taught over 26,000 freelancers through my classes… and the vast majority of them focus solely on Credibility when it comes to getting clients, charge more for their services, etc.
Thing is…
Credibility is only ONE of the 9 Principles of Perceived Value that go into how humans make buying decisions — how and WHO clients decide to hire. There are eight others that have NOTHING to do with your work experience.
Or YOU, at all.
If that intrigues you, I’ve created a free training that will teach you the 9 Principles AND 13 Tactics to implement those principles. You can sign up for it here: https://13tactics.com
That said, here’s some simple things you can do right now…
To get clients even if you have no experience.
1. Solve a Pressing Problem
My first clients were not big 2- and $3,000 projects. They were small $100 and $150 projects. They focused on very specific problems.
One example…
Back in the days before Shopify and WooCommerce, Google released its Shopping feed — where products show up for sale in their search listings. They’re all over, today, but back then they were new.
And, you had to create an XML file of your products…
Formatted in a very specific way…
In order for your e-commerce store’s products to show up there.
A lot of people at the time were hacking WordPress to use it for their e-commerce shop. So, as a developer, I figured out a way to create a custom XML file from the “posts” on a WordPress blog that adhered to Google’s guidelines.
I offered that as a service and charged $200.
It took me maybe an hour or two.
And, those were my first clients.
When I had ZERO experience.
I didn’t even have a sales page!
So, find a small, pressing problem that you can solve for clients. There’s all kinds of little gaps and holes in your market. Just look for them and you can have a simple service that people will pay you for.
And, you don’t need a bunch of work experience to do it.
At that time, I was the only person on the planet offering that service.
So, they HAD to hire me.
2. Manufacture Credibility
Continuing with my example…
I had ONE previous client for this service… my wife. That’s how I even thought to do this. She was running a vintage boutique at the time and I was helping her with her website. So, I did it for myself first.
Then, I created a YouTube video…
Where I just explained how to create the XML file. I explained all the code and everything. Just gave it away. Well, guess what? Most people aren’t developers and don’t want to mess with the code.
So, they contacted me to do it for them.
I did no selling.
Didn’t have a portfolio.
Didn’t even have a sales page or a contact form.
They had to hunt me down and contact me. And they did. It worked because they SAW me do it. Demonstration like this is one of the strongest pieces of proof you can give a client. When they SEE you do what they want done…
You often don’t have to do anything else.
So, manufacture credibility through demonstration.
3. Use the Right Pricing Strategy
Finally, you just have to set the right price. You want a price that makes you good money, but also leads to an “instant sale”. For example, if I’d charged $1,000 for this XML file… or even $500…
I’d probably have had to answer a few more questions.
Provide more proof.
They’d need to be sold a bit.
But at $200, they all said “Yes” instantly.
No selling or haggling required.
I actually tried several prices… some a little higher and some a little lower… and I found $200 was the sweet spot. Where I made good money and also got an instant “Yes” from the people who contacted me.
So, play with it.
The best way to handle this is to NOT put your prices in whatever demonstration you create (video, blog post, etc). Just tell people to contact you for a “quote”. Then, quote different people different prices until you find the sweet spot.
And, that’s it.
With those three things, you can start getting clients TODAY.
Find some small pressing problem people in your market are experiencing. Figure out the solution. Create a “demonstration” on how to solve it (video, blog post, etc) and at the end tell people to contact you if they want you to just do it for them.
You don’t need a bunch of past client work.
You don’t need a portfolio.
You don’t even need a website or sales page.
You can have them message you on Twitter or Facebook if you want. It’s really that simple. And, you can have your first client.
Oh and then…
Find another pressing problem.
And another.
Create 5-10 of these and you can build a significant income…
With small projects like this.
If you did ONE per day at $200.
That’s $6,000 per month.
Do two a day at you’re at $12,000 per month.
Three a day…
Well, you get the picture.
It doesn’t take much.
So, there you go.
A dead simple way to get your first clients with ZERO experience.
And, create a 6-figure business with just TWO projects per day.
And, then, when you’re ready to learn even more strategies like this to grow your income, check out my full freelancing course. It’s jam-packed with strategies, tips and techniques like this to help you go full-time as a freelancer.
You can find it here:
https://johnmorrisonline.com/freelance
Later,
John
