How to Destroy Your Business Legacy… And Why You Shouldn’t

Ethics in business today suck. Entrepreneurs are too focused on profit as the ultimate goal.

Profit is NOT the ultimate goal.

Business Is a Game

In baseball, a power hitter is often measured by how many homeruns he hits. As fans, we idolize and adore good hitters.

But, hitting homeruns isn’t his ultimate goal.

It’s a means to an end. The end is winning games… and winning enough games to be called a champion.

Often times, his legacy depends on whether or not he won a championship… regardless of how many homeruns he hits.

And, if he cheats to win, his legacy will be forever taintedregardless of how many homeruns he hits.

If You Cheat, You Lose

Business is the same. It is a game… one with explicit rules and an implicit code among its players. The ultimate goal is to create value.

Your legacy depends on winning the game… regardless of how much money you make.

If you break the rules or the code, your legacy will be forever taintedregardless of how much money you make.

Profit is simply ONE measuring stick used to determine how successful you’ve been at creating value.

It’s based on the assumption that the more value you create, more people will pay you, and people will pay you more… for the things you create.

But, if you shortcut the process to garner the profit without creating the value… you lose. And, your legacy will forever be tainted. No mulligans.

Who Cares

What? You don’t care, you say. Your big house, fancy car, and expensive toys will get you through.

You’re lying.

Go ahead. Try it. But, when you do be sure to look yourself in the mirror every morning. Tell me what you see when you do.

I cheated once. I chose profit over value. And, while I broke no laws, I broke the code. And, I couldn’t look at myself in the mirror and be proud. Never again.

Honor the Code

You should play by the rules and honor the code. Compete aggressively, but fairly. Focus on creating value.

  1. Because the rewards are real and permanent
  2. Because your legacy will be untainted
  3. Because you will be proud of yourself
  4. Because you usually make more money anyway
  5. Because others will rightfully adore you for it

Ethics in business today suck. And, it’s time for those of us who believe in ethical entrepreneurship to step up and enforce the code. Consider this a warning shot.

photo by PaulSteinJC

You might also like

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on pinterest
John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secrets to high-paying freelance clients

What makes clients willing to pay $5,000, $10,000 even $20,000 and up for your services? Download and install my mobile app and I’ll show you. It’s free. Just click the button below:

Clients Like:

Inc. Magazine Logo
Lewis Howes Logo
Ray Edwards Logo


Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.