How pro photographers create a backlog of hungry clients

This girl I know.

Me and here got it– oh wait, that’s and Adam Sandler movie… haha. Anyway, I once knew this local photographer. Smart, smart, smart. I used to marvel at how well she understood business for someone who looked like your regular Jane down the street.


Faaaar from it.

She was a shark business-wise.

She, of course, had a photography business. But, she also owned a daycare and a kid’s clothing store. And she ran it all “synergistically” — to use an overused buzzword. But, she did it — as well as I’ve seen even from the 7- and 8-figure clients I’ve worked with.

So, someone might hire to take some pictures.


“Here, let me dress your little princess up in some clothes from my clothing store. Oh, you want to just keep the clothes? No problem. Ya know, I also own a daycare if you ever need someone to watch your kids.”

Or someone might hire her for daycare.

“You want me to take your family pictures?”

It was all very slick… and very convenient.

She had zeroed in on a target market and she was maximizing what she earned from every single client she got. She also had a huge backlog for her photography business. I know because we had her take ours…

And, we had to wait weeks.

And, the way she did it was one of the simplest and most effective techniques I’ve seen for creating a massive backlog of clients that are hungry to hire you and only you. So simple I kicked myself for not thinking of it sooner.

Of course, being the people-watcher I am…

I stole that idea, too… and used it in my own business.

It’s one of the reasons why these super-famous business people like Lewis Howes, Ryan Lee and Michael Hyatt would come to a virtual no-name like me and try to hire me. It’s not normal. Normally, those guys hire big, established companies.

Not some rando like I was.

But, there’s a reason why.

A slick little technique I learned from some random photog in Iowa.

Anyway, in Part 1, Chapter 1 of my Freelance Feast course, I walk you through this technique and the “thought experiment” that will make clear as day why this works so well and what you need to do in your own freelance business to take advantage.

As you know, the course is up on Skillshare for the moment.

Packaged as Lesson 3 in my 11-hour mege-course, Let’s Talk Freelance, which you can find here: But, I’ll be taking it down from Skillshare in less than a week and selling it on my own website for $150 or so.

So, your time is slipping away.

In any case, that link will give you access to a 14-day trial of Skillshare where you get 100% unfettered access to all 30,000+ courses. All the videos, PDFs, downloads, etc — including all of MY courses.

So, you can start the trial, take the course…

And if you cancel before the 14 days is up…

You never pay a penny.

Up to you, but not a bad deal.

Like I said, link is here if you’re interested:



P.S. As per uuuuuse… if you’re a Patreon supporter of mine, you get 100% unfettered access to everything I create — including all my current and past courses — and early access to courses as I produce them. You can find the Freelance Feast course on Patreon here:

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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