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So, I guess this week is my 8-year anniversary/birthday of being on YouTube and I wanted to share the biggest lessons I’ve learned in that time that have made my YouTube a powerhouse of my entire online career.
As the subject line suggests…
I currently have had over 2.7 million views of my videos and have 28,302 subscribers to my YouTube channel.
Not too shabby for a channel on coding! 🙂
I just published an article on Patreon revealing the 3 biggest lessons I’ve learned in the last 8 years and how you can use them to build a powerhouse YouTube channel just like mine.
But, let me cover one here real quick…
QUANTITY OVER QUALITY
Now, I know the YouTube gods are reigning down fire from above on me for this… but hey… my job is to tell the truth NOT regurgitate Google talking points.
And, this is fact.
Quality does matter. Let me get that out there for the hatorade drinkers who won’t actually read this post and reflexively send me hate mail.
But, it’s not as big of a factor as people make it out to be. There’s a quality threshold. Informational quality, entertainment quality and production quality. You need to hit a certain threshold of each.
But, once you do… MORE is not necessarily better.
It becomes a bit of diminishing returns. And, volume becomes much more important. It’s better to create five really good videos a week than one maybe-epic video a week.
It’s because of how YouTube discovery works and a bunch of technical mumbo-jumbo (I cover the numbers behind this in the Patreon post) but quantity matters on YouTube. More videos equals more results. Period.
The trick is figuring out how to create really good videos at a high rate.
Usually quantity takes away from quality. But it doesn’t have to. This is probably the biggest thing I learned in the past 8 years.
If you’ve noticed, I now produce five videos per week… and people actually love these videos MORE than the old once per week style.
It took me awhile to figure this system out.
But, now I’ve got it down pat and could do this forever. It’s dead simple. Anyway, to get that system you gotta be apart of the “inner circle” over on Patreon. Here’s a hint though… I’ve used the system I speaketh of on this very post.
To become a YouTube badass, go ye here:
P.S. If you liked the show, give it a like and share with the communities and people you think will benefit. And, you can always find all my tutorials, podcast episodes and more on johnmorrisonline.com, @jpmorris on Twitter and youtube.com/johnmorrisvideo.