Get off your knees

Stop acting like your client’s servant — like you’re there to kowtow to their every whim and wish and you’re lucky they’ve graced you with their business. It’s not just about having a little self-respect… it’s bad business.

Was reading a Ben Settle email…

He was talking about “History’s greatest ad man’s advice for dealing with clients”. He was talking about David Ogilvy… who is arguably history’s greatest ad man… and his “rules for respect in business” and Ogilvy said this:

===

In meeting with clients, do not assume the posture of servants…

They need you as much as you need them.

===

I’d add this…

That’s true IF you’re positioning yourself correctly. Problem is… a lot of freelancers position themselves as — what I call — Taskmasters. Fiverr, essentially. You’re completing tasks the client could do themselves… they simply don’t want to.

Creating PowerPoint slides…

Data entry into a spreadsheet.

Even, I’d argue, certain kinds of web development, graphic design, writing, etc.

And when you do that, your value proposition is NOT…

Talent, knowledge, wisdom, expertise, etc…

The things people will pay a premium for.

Nope. it’s simply “convenience”.

Time saved. Effort not expended, etc.

Which IS of value…

But… when that’s all you have to offer, clients can find 1,000 other people to do that same thing. And, they will treat you like crap — regardless of how much “game” you might spit in a meeting. The easiest solution is to just re-position yourself.

Of course, you’ve heard me talk about “The Specialist” before.

Which absolutely will earn you a much greater amount of respect…

And higher fees for your services.

But, that’s not actually the ultimate evolution. The final evolution is into “The Pro”. A Pro is the ultimate savant — able to use all the tools available to him and quickly re-position and adapt himself to whatever situation he encounters.

Again, when we talk about “All Feast, No Famine”…

That is, breaking the feast/famine cycle in freelancing…

Adaptability is a core component.

You have to be able to adapt yourself to your environment so you can continue to feast while everyone else is suffering through the “famine” — recession, technology changes, industry collapse… and other crazy things that might happen…

Like a worldwide pandemic…

And countrywide lockdowns…

Pfft… THAT will never happen! :/

In any case, that’s why it’s the second lesson in my Freelance Feast course. Not some shiny new gimmick or slick tactic — that won’t work 2 months from now (and probably never actually did) — instead a fundamental insight into how to position yourself…

For maximum value and profitability.

Anyway, you know the drill… Part 1 of the course — where I’ll teach you this positioning skill — is up on Skillshare until the end of May. At that point, I’ll take it down and sell it on my website for probably around $150 or so.

But, right now you can take it essentially for free.

Because, as a teacher on Skillshare, I can offer you an exclusive 14-day free trial of the platform where you get unfettered access to all 30,000+ courses — including mine. What some people do is start the trial, take the course and then cancel before the 14 days is up…

And you never actually pay a penny.

It’s a few hoops, but will save you that $150.

Anyway, up to you.

The link to the course, if you’re interested, is here: https://myjohn.us/feast

It’s Lesson #3.

Later,

John

P.S. For my homies on Patreon, you already have access to the course here: https://www.patreon.com/posts/50847910 — since you get access to everything.

You might also like

Real-world alchemy

Question: what’s a simple way to pandemic proof your business? Or what about the next recession? There’s always one around the corner for one reason

Read More »

$5,857.20

That’s been the top, so far. The highest I’ve hit on Skillshare. And that IS just Skillshare. Doesn’t count Udemy, sales on my own website,

Read More »
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Share on pinterest
Pinterest
John Morris

JOHN MORRIS

I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

The simple secrets to high-paying freelance clients

What makes clients willing to pay $5,000, $10,000 even $20,000 and up for your services? Download and install my mobile app and I’ll show you. It’s free. Just click the button below:

Clients Like:

Inc. Magazine Logo
Lewis Howes Logo
Ray Edwards Logo

WHAT OTHERS ARE SAYING

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!