Everyone thought I was having a mid-life crisis

You might know…

A few years back, I had a mid-life crisis… at least, according to most my family and friends. Haha. Not really, but they all did think I was crazy. My wife and I abruptly sold our lavish 2,000 sqft home…

Moved to “hillbilly heaven” in Missouri.

And, built a small cabin deep in the Ozark Mountains.

It was all pretty bizarre from the outside looking in.

But, for us, it made complete sense. We only actually used maybe 500-600 sqft of that house. I was dreaming up s*** to put in the large finished basement we had. Our boys barely used their bedroom because they had a whole setup downstairs.

We had one room that just stood empty…

A “guest room” for the guests who never stayed there.

Plus, neighbors right on top of me eyeballing me every time I stepped out of the house. The house, the location, the lifestyle… it didn’t fit any of us at all. We just did it because that’s what you’re “supposed to do” when you’re successful.

Whatever that means.

Anyway, we both quickly realized it just wasn’t us.

Thus, the abrupt change.

And, it was the best decision we ever made.

I could retire at any moment if I wanted to.

But, I like what I do.

Anyway, we also started farming and gardening when we moved down here. And, I find so many parallels between growing and grooming your own food… and freelancing. A smart freelancer, like a smart farmer, plans years in advance.

It’s one of the reasons I’m constantly yacking at you about content marketing.

For freelancers, content marketing is like planting a seed — many seeds actually — each of which bears a little fruit over time. But, the more seeds you plant… over time, it adds up… and the next thing you know…

You have more fruit that you can consume.

THAT is what happens when you engage in consistent, serious content creation.

The downside is that it takes time. Those seeds need cultivated, nurtured and time to grow and flourish. It’s a lot of work upfront… for not a lot of *immediate* result. That’s where cold email comes in.

Cold email is like going to a local farmer and buying a bushel of apples.

No cultivating, no nurturing… just pure result.

Direct, aggressive, efficient.

Of course, the downside is… every time you need “apples”, you have to go back and “pay” for them. They’re not just “falling from the trees” — like they do when you engage in a consistent long-term content marketing strategy.

So, the smart freelancer does BOTH.

Or, at the very least, knows HOW to do both.

Anyway, if you’re in need of quick, immediate, direct, aggressive… if that’s the situation you’re in, cold email is what you need. There’s really not a quicker, more efficient and direct method — that gives you 100% control.

Not even the freelance sites.

You do have to play by their rules and make their “algorithm” happy, after all.

Not so with cold email.

Just you, the client and an email.

If you can put the right words in the email, you can get clients. Anyway, that’s what my Cold Email Method teaches you. Not spamming out boring and obvious spam emails to 1000s of email addresses.

Direct, targeted and efficient.

Like a sniper instead of a blunderbuss.

As one student recently told me… “It’s pure gold!”

Anyway, the course is up on Skillshare, for now, to give everyone a chance to learn this method regardless of your financial situation. But, it IS coming down at the end of April… at which point, I’ll sell it on my site for probably around $100.

So if you’re at all interested, time is starting to run out. Anyway, I teach you the method in Lessons 3 and 4 here: https://myjohn.us/coldemail

If you’re already a Skillshare member, that will take you right into the course and you can just start watching. Otherwise, that’ll trigger and 14-day trial of the platform for you. You can start the trial, take the course…

And, if you want, cancel before the 14 days is up.

And, never pay a penny.

Up to you…

But, might be worth it to save that 100 smackers.

Anyway, link again is here: https://myjohn.us/coldemail



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.