Upwork Essentials takes the biggest secrets I share inside my $143 course, Freelancing on Upwork, and distills them down into a 3-day Upwork “makeover” you can get access to for less than $10. Here’s some of what you’ll find inside the Upwork Essentials book:

• A loophole in Upwork’s algorithm (publicly admitted to by their former VP of Product and Marketing) that gives new freelancers a real and significant advantage (if you know how to exploit it) over even the most experienced freelancers on the platform. (It’s real and it’s powerful, but it also only happens for a short time. And, if you don’t take advantage of it while it’s there, Upwork will dead your profile and likely kick you off the platform. I show you what it is and the exact steps you need to take in order to exploit it).
• A clever way to get clients on Upwork even when you have no Job Success Score. (Critical when you’re new to the platform since you won’t have a JSS — I’ll show you how to land jobs anyway.)
• Exactly what to say in the first two lines of your proposal to get a client to ignore every other proposal and get them to read your entire proposal word-for-word. (Just getting your proposal read is 90% of the battle. I’ll show you exactly what to say to make sure your proposals get read.)
• A counter-intuitive way to write your profile title (stumbled on by Facebook and it’s big brother-esque ad machine) that can help you rise rapidly to the top of Upwork’s search and suggestion listings.. and also grab potential client’s by the ear hole and make them click on your profile to check you out. (Getting to page 1 of the search and suggestion listing in Upwork is the single biggest thing you can do to get more clients… and this title technique can help you do that.)
• How to sleuth out the subtle hints clients will leave in their job description that tell you exactly what to write in your proposal to get hired. (Clients will telegraph what they want to hear, but most freelancers don’t know how to find these clues. I’ll show you how.)
• The key ranking factors that drive Upwork’s matching algorithm. (When you understand the algorithm, you’ll see clearly how to build your profile to appease that algorithm. I’ll show you what those ranking factors are and the 4-part template I use to write a profile overview that makes the algorithm sing.)
• A proposal-writing technique patterned after FBI profilers that helps you zero in on exactly what a client needs to see AND hear in your proposal to immediately want to hire you. (When you master this technique, Upwork can literally become “hit send, make money”. It’s that powerful.)
• Upwork’s hard-nosed evaluation criteria. The 3 “tests” your profile must pass to get approved and a clever way to pass all three on your first shot.
• The “David Blaine” method of writing your profile overview that konks potential clients over the head with believability… so they actually read, believe and trust what you say — and want to hire you. (Every client comes to your profile assuming your full of s***. But, do this and they’ll be eating out of your hand and much more likely to hire you.)
• An obvious, but often overlooked, way to build your portfolio (modeled after the tactic Leonardo DaVinci used to get patrons)… even if you have no past client work. (Your portfolio will do 90% of the selling for you — good and bad. Use the method I show you and you’ll have a full portfolio of high quality work your clients will salivate over — regardless of whether or not you have any past client work.)
• The ranking factor that’s as important as your Job Success Score that almost no one talks about. (In fact, this ranking factor is *more* important when you’re brand new on Upwork, but you won’t hear a word about it from 99% of the Upwork “gurus” out there. I’ll show what it is and how to achieve a high ranking using it.)