Do people even read these emails?

Let me rap about the nay-sayers for a minute.

I had someone ask me this:

“Do you think, someone will respond on any random, unknown person’s email?”

Oh, my young padawan… there’s a lot of assumptions wrapped up in that little question. It’s someone who’s never actually done it… jumping to conclusions about how *they* would do it and thinking it won’t work.

Well okay… but that’s not how *I* do it.

Don’t blame me for YOUR lack of imagination. Haha.

Anyway, here was my response:

“If you just blast out a templated email to a bunch of people with no research or effort… no. But that’s not what I teach. If you do it the way I show you, obviously not all will respond. But a much higher percentage will.”

For example…

When you do this the way I teach… you won’t be sending your email as a “random, unknown person”. That’s the first wrong assumption.

In fact, the way I teach you to do it…

Is as close to a 100% deliverability guarantee as you can get.

Yeah, there’s probably that one guy in 1,000 that won’t open and read your email. But the vast, vast majority will. Enough that it turns the numbers in your favor.

Think of it this way…

If I blast out a templated email to 1,000 random addresses… and 990 of those aren’t even in need of my services. They already have a website or a strong brand presence or are doing aggressive content marketing.

Whatever service you do…

They’re already doing it and doing it well.

So, they don’t need your help.

Did I *really* contact 1,000 people? Not really. Unqualified leads don’t count. In that case, I really only emailed the 10 people who were qualified. BUT… I sent them a templated email that screamed “SPAM!”

So, they ignored it and moved on.

“But, why doesn’t cold email work!!??”… they scream.

Instead, why not just focus on the 10 and send them better emails?

Rocket science, right?

But, THAT is the difference in what I teach.

I show you…

How to find high quality leads, for free, using Google and other freely available internet tools.

How to identify a lead’s legitimate urgent need so you KNOW, without question, if they need your services or not.

How to uncover their hot buttons — the mental and emotional triggers that creates a sense of urgency to solve the problem your services address.

A clever way to send your emails that guarantees near-100% deliverability — this sneaky little trick is dead simple, but almost nobody does it… and it all but guarantees your prospect will not only open but READ your email… which is 90% of the battle.

My “splinter” method for writing your email. With this… not everybody will respond right away (although many will). But, you’ll plant a nagging seed in their brain that keeps gnawing away at them until finally they dig up your email and contact you just to make it stop.

A process for closing the deal and getting hired I learned doing door-to-door sales to pay the bills during college.

And a number of other things not listed here.

Now look…

If you’re the uber-skeptical, always-questioning, always find a reason NOT to type… then feel free to move along. Hell, if that’s you… I’d recommend you just going and finding yourself a 9-to-5 you can stomach and leave freelancing to the rest of us.

That mindset doesn’t work well here.

No hard feelings.

It’s just the truth.

But, if the above intrigues you…

I’ve created about the “safest” possible way for you learn this and try it for yourself as I can think of. I put the course over on Skillshare inside my 11-hour mega-course “Let’s Talk Freelance”.

If you’re already on Skillshare, it’s Lesson #3 here:

If you’re not on Skillshare, that link will trigger a 14-day trial of the platform for you. What some people do is sign up for the trial, take the course and then cancel before the 14 days is up… and you never end paying a penny to take the course.

That’s up to you.

It’s a few hoops to jump through.

But, will save you the $100 I’ll probably charge for this once I take it off Skillshare.

Which will happen at the end of April.

Anyway, that’s the deal.

If you’re interested, here’s the link again:



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Daniel Mohlendick

On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Jim DeJonge

Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.

Aaron Gott

Aaron Gott

John has a particular knack for the development and training of others.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Xan Barksdale

Xan Barksdale

Very professional worker who is extremely knowledgable in WordPress and Wishlist Member. I would definitely hire again.