Let me rap about the nay-sayers for a minute.
I had someone ask me this:
“Do you think, someone will respond on any random, unknown person’s email?”
Oh, my young padawan… there’s a lot of assumptions wrapped up in that little question. It’s someone who’s never actually done it… jumping to conclusions about how *they* would do it and thinking it won’t work.
Well okay… but that’s not how *I* do it.
Don’t blame me for YOUR lack of imagination. Haha.
Anyway, here was my response:
“If you just blast out a templated email to a bunch of people with no research or effort… no. But that’s not what I teach. If you do it the way I show you, obviously not all will respond. But a much higher percentage will.”
For example…
When you do this the way I teach… you won’t be sending your email as a “random, unknown person”. That’s the first wrong assumption.
In fact, the way I teach you to do it…
Is as close to a 100% deliverability guarantee as you can get.
Yeah, there’s probably that one guy in 1,000 that won’t open and read your email. But the vast, vast majority will. Enough that it turns the numbers in your favor.
Think of it this way…
If I blast out a templated email to 1,000 random addresses… and 990 of those aren’t even in need of my services. They already have a website or a strong brand presence or are doing aggressive content marketing.
Whatever service you do…
They’re already doing it and doing it well.
So, they don’t need your help.
Did I *really* contact 1,000 people? Not really. Unqualified leads don’t count. In that case, I really only emailed the 10 people who were qualified. BUT… I sent them a templated email that screamed “SPAM!”
So, they ignored it and moved on.
“But, why doesn’t cold email work!!??”… they scream.
Instead, why not just focus on the 10 and send them better emails?
Rocket science, right?
But, THAT is the difference in what I teach.
I show you…
How to find high quality leads, for free, using Google and other freely available internet tools.
How to identify a lead’s legitimate urgent need so you KNOW, without question, if they need your services or not.
How to uncover their hot buttons — the mental and emotional triggers that creates a sense of urgency to solve the problem your services address.
A clever way to send your emails that guarantees near-100% deliverability — this sneaky little trick is dead simple, but almost nobody does it… and it all but guarantees your prospect will not only open but READ your email… which is 90% of the battle.
My “splinter” method for writing your email. With this… not everybody will respond right away (although many will). But, you’ll plant a nagging seed in their brain that keeps gnawing away at them until finally they dig up your email and contact you just to make it stop.
A process for closing the deal and getting hired I learned doing door-to-door sales to pay the bills during college.
And a number of other things not listed here.
Now look…
If you’re the uber-skeptical, always-questioning, always find a reason NOT to type… then feel free to move along. Hell, if that’s you… I’d recommend you just going and finding yourself a 9-to-5 you can stomach and leave freelancing to the rest of us.
That mindset doesn’t work well here.
No hard feelings.
It’s just the truth.
But, if the above intrigues you…
I’ve created about the “safest” possible way for you learn this and try it for yourself as I can think of. I put the course over on Skillshare inside my 11-hour mega-course “Let’s Talk Freelance”.
If you’re already on Skillshare, it’s Lesson #3 here: https://myjohn.us/coldemail
If you’re not on Skillshare, that link will trigger a 14-day trial of the platform for you. What some people do is sign up for the trial, take the course and then cancel before the 14 days is up… and you never end paying a penny to take the course.
That’s up to you.
It’s a few hoops to jump through.
But, will save you the $100 I’ll probably charge for this once I take it off Skillshare.
Which will happen at the end of April.
Anyway, that’s the deal.
If you’re interested, here’s the link again: https://myjohn.us/coldemail
Later,
John
