Developer lands first client from cold email

So spaketh Filip:

“The cold email course is pure gold! [It] brought me the first client that I’ve reached out to. It was amazing. Thanks a lot for the value you offer us.”

1 email. 1 client.

Told you.

Haha… sorry, but I can’t help but rub it in the face of all the negative nancy’s that constantly natter on about how “cold email doesn’t work, duuuuh”… when they’ve never actually taken the time to learn what I teach…

Let alone actually TRY it.

No hard feelings, but you’re just wrong.

As you can see, we’re not blasting out thousands of random emails to anybody and everybody. Targeted, personalized emails to *highly qualified* leads. That really is the big “secret” to this.

Of course, will Filip continue to bat 1,000 with his emails?


But, if he keeps doing it my way, his “conversion rate” will likely continue to be high.

And, when you realize that I show you how to find hundreds, potentially even thousands, of qualified leads… let’s just say you convert at a 25% rate. So, only 1 of every 4 people you contact ends up hiring you.

If you have 200 qualified leads…

Which is very easy to get with my method…

That’s 50 new clients.

Roughly 4 per month over the next year.

And, that’s the low-end.

You’ll see in the course there’s the potential to find thousands of *highly* qualified premium clients using the method I show you. Not broke clients who will pester you about every penny. Clients with money.

Who are more than happy to pay for a quality service provider.

Can you imagine how that would change your business… and your life?

Of course, let’s bring this back down to Earth. Nothing is guaranteed. The first 10 people you reach out to might say no. And, you have to qualify your leads the right way. You have write your email the right way.

You have to execute the appointment the right way.

You have to actually be good (not great) at the service you provide.

There’s lots of variables.

But, if you can follow instructions and you know what you’re doing on the “delivering your service” side of things, then I dare say… this might just be the quickest and easiest method to start getting new clients.

And growing your freelance business.

No platform to appease.

No mountain of content to create.

No douchey “bro” at a networking event to suck up to.

Just you, the client and an email.

Anyway, this won’t be for everybody. Some people think they already have all the answers and scoff at anything outside their personal comfort zone. To them, cold email sounds like murdering puppies.

But, if you’re open-minded like Filip.

You can get the course right now over on Skillshare. I’ve put it there to give everybody a crack at it regardless of your financial situation. If you’re a Skillshare member already, the link below will take you straight into the course.

It’s Lesson #3 here:

If you’re not a Skillshare member yet, that link will trigger a 14-day trial for you. What some people have done is start the trial, take the course (and any others on the site) and then cancel before the 14 days is up.

And they end up getting the course for free.

Up to you on that.

I’d encourage to invest in your education long-term and get a full account. But, that’s totally up to you. At the very least, you can give the site a test drive and see what you think. Just be sure to take all MY courses cause they’re the best! Haha.

Anyway, link again is here:



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

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On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”

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Aaron Gott

John has a particular knack for the development and training of others.

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Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

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John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Oliver Wainwright

Oliver Wainwright

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Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Ray Edwards

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Michael Skye

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Andrew Malone

Andrew Malone

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Jim DeJonge

John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.