COURSE: The Cold Email Method

The Cold Email Method


NOTE: This course is not currently available on Skillshare.

Cold email is all about speed and control. No relying on a freelance site to deem you “worthy”. No writing dozens of articles in the hopes they’ll get ranked on Google and you might, one day, get a client. No spending months networking and kissing arse at local events to get someone to throw you a bone. With cold email, it’s just you the client and an email. If you can put the right words in the email, you can get hired. In this course, I’ll show you how. Here’s some of what you’ll learn inside:

  • A clever way to send your emails that guarantees near-100% inbox deliverability — easily slide past every spam filter straight to your prospect’s inbox nearly every time. This method is based on what I learned in my 17-year web development career, building hundreds of websites for clients… and is so simple and obvious you’ll kick yourself for not having thought of it (yet, almost nobody does it).
  • A completely FREE way find the fat cat leads all around you— big money clients who WANT (almost to the point of being desperate) to pay a quality freelancer handsomely to help them. They’re everywhere online and off and I’ll show you how to find and qualify them using free tools you use everyday.
  • A simple technique for uncovering a client’s most urgent needs (that, conveniently, your services happen to solve — and I mean URGENT needs… things they desperately need to fix and may not even know it. You’ll send your emails KNOWING (not hoping or guessing) they need your help. And, if they turn you down, you’ll walk away laughing… knowing they’re the ones who will suffer as you help all their competitors instead.
  • The “Maria Carie Method”. Why are you so obsessed with me? Haha… this is my slick little method for uncovering your client’s emotional hot buttons and stomping on them so hard in your email that you create an almost mini “obsession” in the client’s mind. They won’t be able to stop thinking about what you said and may even hire you just to make it stop.
  • A simple 7-step process for closing deals that I’ve used to sell millions in cars, shoes, knives, web development services and online courses. You’ll use this method to close the sale with your clients AFTER they respond to your email — whether that be through an in-person meeting, Zoom or right there in your email inbox. Just follow this “paint-by-numbers” system and you’ll convert a high percentage of those contacts into clients.
  • A devilish way to use Facebook to ethically “stalk” potential clients so you can write emails that slap them between the eyeballs and get them to devour your cold emails and actually like you after reading them.
  • The secret of “Extreme Personalization” that’s been proven, by a industry-leading CRM, to double the open rates on cold emails.
  • The “3X” technique I learned from the from the “Godfather of online business” — him and his clients have done over 100 million in online sales — that can nearly triple your overall hire rate from cold email.
  • A brilliantly simple way billion dollar companies like Nike, Apple and Microsoft consistently grow their business through good times and bad — and how to use this technique to increase your likelihood of getting hired from cold email.
  • The big lie behind the supposed freelance feast/famine cycle so many bloggers and YouTubers screech about. Here’s what they’re not telling you. 
  • A 3-part business expansion strategy, strangely common among highly successful companies, to rapidly multiply the services you can offer to clients AND the offers you can make to cold email prospects.
  • The secret to creating eerily consistent freelance income. It’s almost spooky how stable your month-over-month income can become when you do this.
  • What to do if a prospect doesn’t respond to your cold email sequence. How to get hired anyway.
  • The 7 highest-converting types of offers you can put in front of a cold email prospects to get them to buy.
  • A sneaky way to get clients to pay you even if they don’t hire you.
  • Relentless Follow-up. How to methodically chip away at a client’s will power with strategic follow-up offers that wear them down and get them to say yes — even if, they hate your guts.
  • The 140-email follow-up sequence, I learned from one of the top internet marketers on the planet, that all but guarantees a client will hire you.
  • A simple but effective way to instantly disarm a prospect’s natural skepticism and slip by their “who the hell is this guy” defense mechanism using 1 or 2 strategically placed sentences.
  • A clever trick to get clients who tell you no to buy from you anyway.
  • The secret to an 18% cold outreach hire rate. Not open rate. Not response rate. 18% of the people you reach out to HIRING you. No promises that’ll happen to you, but I’ll show you how others are doing it. And the internet wizard who taught them how.
  • The Cold Email Fail-Safe. How to make cold email still work even if you do everything wrong.
  • My swipe of Dan Kennedy’s infamous direct mail follow-up sequence — applied to cold email with devastating effect.
  • The exact subject line to use in your 1st follow-up email every time. It should be this and only this.
  • What to automate and what not to. Automate the wrong things and your email will go straight to spam and never be seen. Get it right and you can have new clients just “appearing” in your inbox.
  • The not so obvious “inbox” signal that tells the the big email services to send your email straight to a prospect’s inbox… not spam or promotions. And no… it’s not get whitelisted or getting them to reply. How to slip pass all the filters even if the prospect never responds.
  • A foolproof way to subtly signal to a client your email isn’t automated, which will cause them to perk up, pay attention and give your email a fair shot (which is half the battle with cold email).

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